Marketing Coordinator

Reader Precision Solutions INC•Elkhorn, WI

19d•Onsite

About The Position

The Marketing Coordinator is a well-versed marketing professional responsible for executing and optimizing Reader Precision’s digital marketing, web presence, automation tools, and internal marketing infrastructure. This role supports both brand and business development initiatives, contributing to campaign execution, data tracking, and internal engagement tools. The ideal candidate is proactive, detail-oriented, and thrives in a fast-paced, manufacturing-focused environment. This position will report to the President of the Company.

Requirements

An associate or bachelor’s degree is preferred but not required. Candidates currently pursuing a degree in a related field are also encouraged to apply.
2+ years of relevant marketing, communication, or business-related experience. Manufacturing, industrial or B2B industries preferred, but not required.
Knowledge of general marketing and business development principles and practices.
Strong attention to detail and accuracy in copywriting, written & verbal communication, etc.
Exceptional computer skills including Microsoft 365 applications, Adobe Creative Suite, WordPress, email campaign systems (i.e., MailChimp, etc.), and social media management tools.
Perform as a utility player using skills in graphic design, videography, and photography.
Excellent organizational and time-management skills.
Ability to work independently and collaboratively within a team environment.

Nice To Haves

Manufacturing, industrial or B2B industries preferred, but not required.
An associate or bachelor’s degree is preferred but not required. Candidates currently pursuing a degree in a related field are also encouraged to apply.

Responsibilities

Assist in planning, developing, and implementing multi-channel marketing and advertising campaigns, both internal and external.
Support campaign performance by collecting, analyzing, and summarizing data for presentations and reports.
Assist in developing written content for web pages, press releases, blogs, and newsletters to enhance SEO/GEO optimization and brand visibility.
Lead daily social media operations across all RPS brands.
Stay current with social media algorithms, industry trends, technologies, and compliance best practices.
Collaborate with managers to design and execute engaging visuals, videos, and copy that align with campaign calendars.
Track and analyze social performance metrics, reporting results and recommendations for improvement.
Engage with audiences through comments, messages, and social listening tools to enhance community engagement.
Coordinate with the Marketing, Sales, and Human Resources teams to maintain a full inventory of marketing and recruiting materials.
Oversee branded apparel, promotional items, and giveaways for employees, customers, and events.
Ensure brand consistency and quality across all marketing collateral, presentations, and visual content.
Assist in organizing and promoting internal and external company events including award celebrations, holiday functions, trade shows, and community giveback events like ProjectPlus+.
Coordinate logistics, schedules, and marketing materials to ensure events run smoothly and reflect the company’s brand values.
Research and implement innovative tools and technologies to improve marketing efficiency and automation.
Utilize programs such as ChatGPT (OpenAI), Adobe Creative Suite, Zapier, and Google Gemini to enhance productivity, design quality, and reporting capabilities.
All other duties as assigned by the President.