Marketing Coordinator

Alamo Group Inc.•Fremont Township, MI

4h•Onsite

About The Position

The Marketing Coordinator position at Morbark LLC in Winn, Michigan, will contribute to existing marketing programs and assist with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, graphic design, and social media.

Requirements

Associates degree in a related field
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Strong writing and presentation skills
Strong communication skills
Efficient project management skills
Basic graphic design and Adobe software capability
Microsoft Office suite proficiency with strong Excel and PowerPoint skills
Able to take tangible feedback
Demonstrated ability to exhibit and model Alamo Group's Core Competencies: Communication (Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally; ability to develop internal and external networks and identify the issues that impact the work of the organization)
Demonstrated ability to exhibit and model Alamo Group's Core Competencies: Results Driven (Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, and program; stressing accountability and continuous improvement)

Nice To Haves

Bachelor's degree in a related field

Responsibilities

Assist in the development and implementation of the company’s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, competitive analyses, and campaign results
Support the maintenance and development of internal tools, including databases, tracking capability, and intranet sites
Create and develop engaging content to drive brand awareness, generate leads, and connect with audiences
Support the Marketing Manager in evaluating and establishing the marketing plan and strategy by setting objectives, planning, and organizing presentations, and updating calendars
Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instruction
Assist in the planning and management of meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements and developing schedules
Maintain marketing materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed