Marketing Coordinator II - 528351

The University of Alabama•Tuscaloosa, AL

4h•Hybrid

About The Position

The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development. The Marketing Coordinator II works within Strategic Communications to support the division’s contribution to the University’s strategic plan. Creates and manages email marketing campaigns, coordinates content curation for those campaigns by working with cross-functional departments (photography, graphic design, web, etc.). Utilizes Slate CRM for email distribution, reporting and other tasks. Provides additional tactical marketing support, including but not limited to implementation of paid digital campaigns, reporting via Microsoft Excel and, Power BI, Looker Studio or other data visualization tools, and creative problem-solving regarding overarching Admissions goals. Works collaboratively with the Office of Enrollment Management and with other Marketing team members to plan and execute marketing activities for Undergraduate Admissions.

Requirements

Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.
Candidates must demonstrate experience effectively and efficiently producing content, performing editing and proofreading, working as part of a team and meeting deadlines.
Knowledge of professional writing styles will be important as candidates must be able to master AP and UA Editorial Style.

Nice To Haves

Experience copywriting, editing, proofreading
Excellent oral and written communication skills
Fluency with business computer use and industry relevant applications, and reporting outcomes.
Experience executing and measuring email drip campaigns
Building dashboards using data visualization tools such as Google, Looker Studio or Power BI
Writing marketing copy
Coordinating documentation for payments
Managing corporate social media identities
Client communications
Managing tasks using project management applications such as Basecamp
Web content management

Responsibilities

Oversees marketing, promotion, and publicity functions for a college, division, or the University.
Creates and implements marketing strategies using advertising, media, direct mail, etc.
Coordinates production of materials specified in marketing plans and calendars.
Consults with product and/or program development.
Creates and manages email marketing campaigns
Coordinates content curation for those campaigns by working with cross-functional departments (photography, graphic design, web, etc.).
Utilizes Slate CRM for email distribution, reporting and other tasks.
Implementation of paid digital campaigns
Reporting via Microsoft Excel and, Power BI, Looker Studio or other data visualization tools
Creative problem-solving regarding overarching Admissions goals.
Plan and execute marketing activities for Undergraduate Admissions.