Marketing Coordinator II

General Services Corp.•Richmond, VA

About The Position

Join our team at General Services Corporation, where we have provided First Class Service since 1971. As a valued member of our GSC family, you will be part of a supportive and encouraging network that thrives on collaboration and open communication. We believe in nurturing your skill growth and aspirations for professional development. At GSC, we celebrate First Class excellence, encourage innovative thinking, and have fun while doing it! Embark on a rewarding journey with us, where every day is an opportunity to make a positive impact and become part of a diverse team, united by shared values and strong bonds. SUMMARY: Develops a commanding knowledge of current marketing and advertising initiatives, plays a key role in executing strategic marketing initiatives, managing multi-channel campaigns, and supporting departmental operations. This position combines creative content development, project management, and cross-functional collaboration to enhance brand visibility, drive engagement, and provides creative input to enhance the GSC brand and other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred. Equivalent work experience may be considered in lieu of a degree.
Minimum of 2–4 years of experience in marketing, communications, or related fields.
Experience in multi-channel campaign management, content development, and project coordination is strongly preferred.
Strong understanding of digital marketing strategies, social media management, and content creation.
Working knowledge of brand development and visual identity across platforms.
Familiarity with analytics tools and interpreting performance metrics to guide marketing decisions.
Understanding of advertising platforms, contract management, and vendor coordination.
Awareness of trends in resident engagement, social platforms, and reputation management best practices.
Ongoing skills necessary to perform job description items
Positive Interpersonal skills
Problem Solving:
Analyzing
Recognizing boundaries
Being courteous
Recognizing options/flexibility
Following up to closure
Exercising good judgment
Working calmly under pressure
Proficiency in social media platforms and digital marketing tools.
Strong project management and organizational skills.
Excellent written and verbal communication abilities.
Creative design sensibility and attention to detail.
Proficiency in Microsoft 365 and basic Adobe Creative Suite skills.
Ability to analyze data and apply insights to marketing strategies.

Nice To Haves

Familiarity with the multifamily housing industry or property management is PREFERRED.

Responsibilities

Conduct any and all communications with our customers, prospects, applicants, residents, or coworkers in a manner consistent with the Company’s Customer Service Program and philosophy
Ensure adherence to all company policies and procedures
Develop a deep understanding of company portfolio, brand standards, and marketing objectives.
Manage multiple projects, ensuring timely execution and alignment with strategic goals.
Provide creative input and administrative support across marketing initiatives.
Collaborate with internal teams and external vendors to maintain brand consistency.
Monitor performance metrics and contribute to continuous improvement efforts.
Coordinate signage requests, estimates, and approvals.
Maintain signage tracking systems and ensure timely updates.
Manage marketing contracts and advertising expense documentation.
Update digital banners and promotional content across multiple platforms.
Oversee social media sponsored ad proposals and budgets, ensuring clear ROI metrics
Demonstrate ability to analyze and maintain knowledge of competitor property amenities and advertising exposure to inform strategic property improvement and advertising decisions.
Create and manage content calendars for social platforms.
Develop engaging photo, video, and written content aligned with brand voice.
Analyze social media performance metrics and optimize strategies for growth.
Create and assist in the execution of GSC’s Social Media Program, including content guidelines and posting strategies
Collaborate with onsite teams to identify influencer partnerships and community contributor content opportunities
Review Yext content for AI searchability recommendations and create content that meets or exceeds engagement benchmarks
Review Yext Social content submissions and review for approval and posting, providing feedback and edits as needed
Ensure digital content is visually cohesive, representative of each property, and aligned with company brand standards
Update project plans, monitor progress, and ensure accountability.
Coordinate PTO coverage and maintain process documentation.
Maintain and manage the Resident Event Calendar
Oversee resident event planning and budgeting for assigned communities
Collaborate with property teams to ensure events align with GSC standards, offer creative concepts, and deliver measurable ROI
Conduct onsite aesthetic reviews using GSC’s online WOW Checklist audit
Respond to Ratings and Reviews and inform leadership of negative review consistency
Support rebranding efforts for new properties and maintain task checklists.
Collaborate with IT and marketing teams to implement updates.
Create and maintain organization of property folders and communicate needs as necessary
Prepare agendas, presentations, and document action plans for Marketing Cabinet and Committee meetings.