Marketing Content Strategist, Principal

Blue Owl Capital • New York, NY

59d • $200,000 - $225,000

About The Position

The Corporate Marketing team is responsible for growing the Blue Owl brand and supporting the firm in its ambition to be one of the preeminent firms in the asset management industry. Our goal is to raise the firm’s visibility by using our global marketing and communications platform to support our firm, its publicly traded vehicles and sales and marketing efforts. We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart. Blue Owl seeks to build brand awareness and amplify and support our Client Marketing efforts globally. We are looking for a senior, experienced Content Strategist to define the content strategy for Blue Owl, deepen and expand the reach of our existing Marketing efforts as well as proactively generate new ideas and strategies.

Requirements

• 10 + plus years of financial services marketing writing experience with demonstrable skills in content creation and management, product mastery and positioning, and relationship management; previous journalistic experience a plus.
• In-depth knowledge of the asset management industry, investment products, and services across multiple distribution channels.
• Strong understanding of the asset-management competitive landscape; experience with both traditional and alternative investment products and private market solutions.
• Possess a unique and credible voice and point of view to proactively create timely and insightful content.
• Ability to develop and maintain lasting relationships with senior professionals; highly evolved interpersonal skills; goal oriented.
• Outstanding skills in organization, prioritization, and time management.
• Entrepreneurial spirit, adaptable and commercial with the ability to drive outcomes and set own priorities and deadlines
• Ability to think strategically and execute tactically.

Responsibilities

• Develop and execute a Content Marketing strategy in partnership with the global heads of client marketing, investor relations and other senior executives.
• Liaise with senior distribution, client-service, and investment professionals to assess client needs; partner with product marketers to translate the Firm’s competitive advantages and investment intelligence into compelling narratives that increase client/prospect awareness of—and familiarity with—our products, capabilities, and overall brand positioning.
• Promote our investment capabilities by delivering deep analysis and thought leadership, targeting key growth markets and strategic opportunities for Blue Owl.
• Develop content that clearly articulates our competitive advantages and drives increased client and prospect engagement in these areas.
• Develop and maintain relationships with a diverse network of senior experts throughout the organization and externally ensure flawless execution and timely delivery of strategic goals, including the writing of white papers, articles, product collateral, platform-onboarding materials, among others.
• Engender a pro-active content marketing approach by anticipating communication needs and staying abreast of developments in new and existing products in terms of structure, staffing, performance, and competitive strengths.
• Understand and uphold high editorial standards to express the corporate voice with authority and consistency with the brand.
• Work together with the Marketing team to ensure proper distribution of content through a wide array of media, including web, events, podcasts, advertising, earned-media, social, among others.
• Work together with the Marketing team to help develop tracking analytics to gauge penetration and efficacy of content distribution; conduct post-campaign analysis to assess what worked well and identify areas for improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees