Content Marketing Strategist

Principal Financial Group • Des Moines, IA

1d • $84,600 - $110,000 • Hybrid

About The Position

Are you a results-driven content marketer with a passion for creating digital experiences that convert? Do you excel at crafting compelling, consumer-focused messaging?
Principal Financial Group is seeking a Content Marketing Strategist to join our team and help launch individual participant investment planning and products through engaging web experiences and campaigns.
What You’ll Do
Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and business goals.
Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning.
This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you’re ready to combine strategic thinking with hands-on writing to deliver content that converts, we’d love to hear from you.

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of experience in direct-to-consumer (B2C) content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
• Proven ability to optimize copy for conversion and create content that drives measurable results.
• Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital).
• Proficient in A/B testing and data-driven content optimization to deliver on business goals.
• Strong editorial, proofreading, and project management skills; AP Style experience preferred.
• Ability to simplify complex topics into engaging, user-friendly content.
• Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus.
• AP Style experience preferred.

Responsibilities

• Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
• Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and business goals.
• Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
• Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
• Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
• Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees