Marketing Content Specialist

Amtraco • Waukesha, WI

4d

About The Position

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are: EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets. STM – a manufacturer of pressure sensitive adhesive tapes SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Requirements

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
• Experience with Amazon Seller Central and basic PPC campaign management.
• Strong organizational skills and ability to multitask across different marketing functions.
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Associates or Bachelor's Degree in Marketing or Related Field Required.

Nice To Haves

• Certificate or Training in Graphic Design or Similar preferred.

Responsibilities

• Graphic Design Support: o Create and edit marketing materials, website graphics, social media visuals, and product images as needed. o Ensure brand consistency across all creative assets.
• Website Management (SEMrush & CMS): o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking. o Implement website updates, including product listings, blog posts, and landing pages. o Collaborate with internal teams or external developers for major site changes.
• Email Marketing & Funnels: o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation. o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.
• Tradeshow Support (Infrequent): o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows. o Coordinate pre- and post-show marketing efforts, including lead follow-ups.
• Marketing Literature & Requests: o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
• Amazon Daily Operations: o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory. o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
• Social Media Management: o Plan and schedule content posts (1-2 times per week) across relevant social media platforms. o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.
• Swag Merchandise Management: o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns. o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.
• Other duties as assigned.

Benefits

• Competitive Salary
• Earned Vacation & Personal Time Off
• Paid Holidays
• Medical, Dental, and Vision
• 401 (K) with company match program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree