Marketing Content Specialist

Keller Williams Capital Properties • Washington D.C., DC

6d

About The Position

We’re building the future of residential brokerage. At KWCP, our mission is to transform lives, careers, and communities through real estate— and we’re looking for a next-generation marketing leader to amplify that mission at scale. You’ll be the brand engine behind our public presence, fueling visibility, trust, and recruiting momentum across the region. If you live for storytelling, content, and scaling influence through social — this role was made for you. This is the heartbeat of our brand. A bold and unified digital presence Consistent content, campaigns, and funnels Rising visibility in the DMV and beyond — from video to media mentions Social channels that inform, inspire, and amplify the stories across KWCP Branded digital funnels that convert awareness into appointments Have 4–7 years of experience in digital marketing, content creation, or brand strategy Understand how to grow a brand from the inside out — across short-form & long-form content Can write compelling copy, direct a video shoot, build landing pages, and run paid media Are fluent in platform-specific best practices, metrics, and growth levers Have a creative eye and a strategic mind — you see the big picture and move fast Are passionate about real estate, ventureship, and the power of personal branding

Requirements

• Have 4–7 years of experience in digital marketing, content creation, or brand strategy
• Understand how to grow a brand from the inside out — across short-form & long-form content
• Can write compelling copy, direct a video shoot, build landing pages, and run paid media
• Are fluent in platform-specific best practices, metrics, and growth levers
• Have a creative eye and a strategic mind — you see the big picture and move fast
• Are passionate about real estate, ventureship, and the power of personal branding

Responsibilities

• Grow and manage our brand across Instagram, LinkedIn, YouTube, and beyond
• Launch high-impact campaigns, lead magnets, and digital funnels
• Build engagement around the brokerage platform and connect with agents and consumers
• Lead video strategy — short and long form, testimonials to storytelling, and shorts
• Own the content calendar and track marketing KPIs
• Collaborate with the leadership team and agents to drive aligned outcomes
• Launch and optimize campaigns across Meta, LinkedIn, and Google
• Develop branded assets, email campaigns, landing pages, and visuals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees