Marketing Content Manager

The Knowledge Coop • Vancouver, WA

11h

About The Position

We are seeking a versatile Content Marketing Manager to serve as the creative engine behind our brand's growth. Reporting directly to the Director of Marketing, you will be responsible for translating high-level marketing strategies into high-performing digital content.
This is a dynamic role that requires a blend of creative execution (creating visuals and video), editorial precision (SEO blogging), and technical distribution (email and community management). You will have access to our in-house graphic designer and video producers for large-scale projects, but you must be a "maker" who is comfortable producing quick-turn assets and managing daily channel growth independently.

Requirements

• 5+ Years of Experience: Proven background in content marketing and community management; mortgage/housing experience is a plus.
• Strategic Autonomy: Ability to translate the Director of Marketing’s vision into a tactical roadmap and execute with full ownership.
• The "Maker" Mindset: A hybrid creator who pairs expert copywriting with the ability to produce visual and video assets independently (Canva, CapCut, Adobe).
• Content Architect: Expert at repurposing core assets (like podcasts and past courses) into a multi-channel ecosystem to maximize reach and SEO.
• Community Builder: Driven by audience psychology and the ability to turn passive followers into an engaged, high-retention community.
• Collaborative Leader: Experienced in managing cross-departmental projects across creative teams.

Responsibilities

• Social Community & Thought Leadership
• Founder Positioning: Partner with our founder to build their personal brand as a leading voice in the industry.
• Active Dialogue: Drive daily engagement on social posts. Rather than just "broadcasting," you will lead the conversation in the comments, fostering peer-to-peer discussion among industry professionals.
• Coop+ Platform Development: Lead the strategy to revitalize our internal platform, Coop+. You will design "discussion-first" posting frameworks that encourage members to share insights rather than just consume content.
• Retention-Driven Content: Pitch and oversee unique content initiatives specifically for the Coop+ audience that drive daily logins and long-term platform loyalty.
• Multi-Media Execution & Podcast Distribution
• Direct Content Creation: You are a "maker" who can roll up your sleeves. Using tools like Canva, CapCut, or Adobe Creative Suite. You will create the visuals and short-form video assets (Reels/Shorts/LinkedIn clips) needed for daily distribution.
• "Lessons from Last Time" Distribution: Own the post-production execution of our podcast, including episode strategy execution, distribution, and the reaction of marketing clips for socials.
• Creative Liaison: Collaborate with our content team on high-production projects, providing clear briefs that ensure the final product aligns with our strategic goals.
• SEO & Editorial Strategy
• Organic Growth: Write and manage a consistent schedule of SEO-optimized blog posts designed to drive organic traffic.
• Content Extraction: Turn podcast themes and community discussions into deep-dive articles that establish our brand as the go-to resource for industry professionals.
• Brand Voice: Ensure every piece of written content, from 50-word captions to 1,500-word guides, is on-brand and technically accurate for our industry.
• Email Marketing (Phased Responsibility)
• Campaign Management: Once fully onboarded, you will take ownership of our email marketing execution, designing and deploying product releases, newsletters, and community updates that nurture our database.
• Retention Loops: Build automated email sequences that drive traffic back to our latest content release and encourage engagement within the Coop+ platform.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed