Marketing Content Manager

GRAY, IncLexington, KY
2d

About The Position

Gray Inc. is looking to add a Marketing Content Manager to it's teams in our Atlanta, GA, Birmingham, AL, Charlotte, NC, Dallas, TX or Lexington, KY office. Why Gray? Gray is a fully integrated design-builder delivering end-to-end solutions across construction, professional services, specialty equipment, and real estate. Since 1960, Gray has grown from a regional contractor to a nationally ranked industry leader, serving top domestic and international companies in the following markets: Manufacturing, Food & Beverage, Data Centers, Advanced Technology, and Distribution. Our integrated approach allows us to deliver value at every phase of a project—from designing and building state-of-the-art facilities to fabricating custom process equipment and implementing advanced automation. But what truly defines Gray is our people. Our success is driven by passionate, collaborative team members who take pride in their work, value strong relationships, and are committed to doing the right thing for our customers and one another. At Gray, you’ll find a culture built on teamwork, accountability, and the opportunity to make a meaningful impact. “Personal growth precedes Gray’s growth.” – Stephen Gray, President & CEO, Gray, Inc.

Requirements

  • Bachelors degree in Marketing, Sales, Communications, Journalism, English (or equivalent professional experience)
  • 5+ years of experience in, marketing, business development, copywriting, or proposal-focused roles (construction, architecture, engineering, or industrial sectors preferred)
  • Exceptional copywriting and editing skills, with the ability to tailor messaging for technical, executive, and customer audiences
  • Experience supporting or managing end-to-end proposal development in a B2B or professional services environment
  • Strong understanding of RFP/RFQ response requirements, compliance, and evaluation criteria
  • Experience developing and managing content across multiple channels, including proposals, websites, case studies, thought leadership, and sales enablement
  • Demonstrated ability to work effectively and balance inputs from diverse stakeholders, including senior leaders, technical experts, business development teams, and external partners
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a deadline driven environment
  • High attention to quality, accuracy, and consistency across all deliverables
  • Thrives in fast paced, deadline driven environments with frequent change

Nice To Haves

  • Familiarity with basic SEO best practices for onpage content (headings, metadata, internal linking, keyword alignment), in partnership with digital or SEO teams
  • Experience updating and managing website content within a content management system (CMS) such as WordPress, Sitecore, HubSpot CMS, or similar
  • Proficiency with Microsoft Word and PowerPoint; experience working with branded templates and designers preferred
  • Familiarity with proposal tools, content libraries, CRM systems, or sales enablement platforms
  • Strong understanding of brand positioning and messaging frameworks
  • The new team member should be an energetic, self-motivated individual who enjoys a team environment, as well as a passion for collaboration and professional development. If you are a high achiever striving to exceed expectations in a fast-paced innovative company, then Gray is the place for you.

Responsibilities

  • Own content development and strategy for pursuits and proposals, including drafting key proposal sections, ensuring RFP compliance, and managing content governance in partnership with stakeholders.
  • Bridge strategy and proposal execution, ensuring messaging consistency from pursuit through submission.
  • Lead content strategy across pursuits, proposals, digital platforms, and marketing initiatives to support business growth and brand positioning.
  • Develop compelling, customer-focused narratives that align Gray’s experience, services, and value proposition with audience needs and project objectives.
  • Create, adapt, and manage high-impact content, including case studies, website content, thought-leadership pieces, whitepapers, and trade show materials.
  • Translate complex project, technical, and industry information into clear, engaging content through stakeholder interviews and collaboration with subject matter experts.
  • Support day-to-day website content updates, including service pages, market pages, project profiles, and news or insights content.
  • Manage content development timelines and workflows, ensuring quality, consistency, and on-brand execution across channels through cross functional collaboration.
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