Marketing Communications Specialist 1

Onto Innovation•Tucson, AZ

About The Position

Onto Innovation is seeking a Marketing Communications Specialist to support external messaging and demand-generation efforts across the 4D Technology product portfolio (industrial, optical, and semiconductor metrology) This role is designed for a hands-on marketing professional who can translate strategic priorities into high-quality execution. The Marketing Communications Specialist will partner closely with product management, sales, and marketing to deliver impactful digital campaigns, content, events, and lead-generation programs that drive awareness and customer engagement.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
1+ years of experience in marketing communications, digital marketing, or demand generation, preferably in B2B science and technology marketing, including optics, aerospace, aviation, or general high-tech.
Strong writing and content development skills, with experience supporting technical or complex products.
Working knowledge of: SEO and website content management, preferably WordPress Email marketing and digital campaigns Marketing automation and CRM tools, preferably Pardot, Salesforce.com, Oracle SalesCloud Reporting tools and analytics Experience with Adobe Creative Cloud suite.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Excellent verbal and written communication skills.

Nice To Haves

Experience with video creation and editing a plus.
Preferred Experience in industrial metrology, precision manufacturing and semiconductor equipment.
Familiarity working with global teams and supporting multiple product lines.
Comfortable working in a hands-on, execution-focused role within a fast-paced environment.

Responsibilities

Marketing Communications & Messaging Support development and execution of external messaging and positioning.
Translate technical concepts and product capabilities into clear, customer-focused marketing content.
Ensure messaging consistency across digital channels, campaigns, and events.
Digital Marketing & Campaign Execution Execute day-to-day digital marketing activities, including:
Website content updates and SEO optimization Email and digital campaign deployment Social media campaigns and analytics Lead-nurture programs and marketing automation workflows CRM input, cleanup, lead tracking and reporting Support lead-generation initiatives aligned with sales and business priorities.
Track and report on campaign performance, supporting continuous improvement.
Content Development Create and maintain marketing content, including:
Website and product pages Blogs, application notes, and case studies Sales and event collateral Coordinate with product management, engineering, and applications teams to ensure technical accuracy and relevance.
Events & Trade Shows Support planning and execution of trade shows, industry conferences, and customer events.
Develop supporting materials and pre-/post-event digital campaigns to maximize visibility and lead capture.
Multimedia Managing MarCom plan to execute activities on time and at a high level of quality Oversee product and customer-testimonial photoshoots and video creation, from planning through delivery of final assets Project Management Create and maintain graphics, videos, gifs, etc. for digital and print product promotions Analyze campaign performance and recommend improvements Research Gather prospect intelligence and subsequent outreach Gather data on competitors and industry trends to support marketing strategies Cross-Functional Support Collaborate with product management, sales, and corporate marketing to align daily execution with broader business and marketing strategies.
Help support marketing efforts across multiple brands and product lines in a growing, multi-portfolio environment.

Benefits

competitive salaries
comprehensive benefits package designed to support you and your family
health, dental, and vision coverage
life and disability insurance
PTO
401(k) with employer match
Employee Stock Purchase Program (ESPP)
wellness initiatives
cutting-edge tools
Annual bonus opportunities and potential long-term incentives tied to both company and individual success.