Marketing & Communications Manager

The Nature Conservancy

21h•Hybrid

About The Position

The Marketing and Communications Manager, Kentucky develops, manages and implements communication and/or media plans that facilitates comprehension, adoption and advancement of the organization’s goals and objectives. This role is responsible for developing and implementing marketing and communications programs that drive awareness, revenue, influence and engagement in support of TNC’s conservation goals. They will work within Kentucky and with key stakeholders across the Southern U.S. Division and TNC’s marketing and communications group to coordinate and deliver assets and initiatives that meet the priorities set by senior management and speak to donors and other key audiences. They will manage a variety of marketing and communications projects and plans —including earned media and related news releases and talking points, digital and social media, special events, and publications—while meeting set budgets and delivering high-quality products. They will build internal and external relationships to pursue compelling storytelling that facilitates the advancement of TNC’s goals and objectives in Kentucky. They may be required to respond to urgent requests while simultaneously moving foundational strategies forward. This role is located in Kentucky, with a hybrid schedule that includes on‑site days each week to the Lexington, KY office.

Requirements

Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
Experience managing and implementing media strategies and measuring results.
Experience writing, editing and proofreading messages for targeted audiences.
Experience cultivating and managing client relationships.
Experience developing media relations networks.
Experience implementing and managing multiple complex projects

Nice To Haves

Multi-lingual skills appreciated.
Multi-cultural or cross-cultural experience preferred.
Experience developing, implementing and measuring communication and engagement plans/strategies.
Excellent writing, presentation, and communication skills.
Experience proofreading communication pieces for targeted audiences.
Experience managing a budget.
Familiarity with communication technologies and best practices.
Knowledge and application of current and evolving trends in relevant discipline.
Strong creative and collaboration skills.
Ability to effectively leverage resources in a complex, multi-faceted environment and meet time-sensitive deadlines.
Knowledge and application of current and evolving trends in conservation.

Responsibilities

Manage and serve as team lead on all aspects of Kentucky's marketing, communications, and public and media relations, ensuring that the writing and creative work reflects the positioning, platform and voice of the Conservancy's marketing objectives and meets internal needs
Work closely with various constituents, including senior staff, field offices, department and division staff, internal project teams, vendors, and other key stakeholders to build relationships and maximize storytelling opportunities both internally and externally, particularly in target KY markets
Ensure that plans that align with communication strategies are implemented across multiple channels, i.e. digital, written, press/media, social media, and across all key audiences, including new audiences
Manage and serve as team lead on assigned communication and/or media initiatives.
May supervise professional and/or administrative staff.
Manage assigned budget, evaluate results and develop recommendations for corrective strategies as needed.
Responsibility and accountability for meeting project goals and objectives.
Resolves complex issues independently within program area.
Opportunity to act independently within program goals.
Occasional travel is required.
Other related duties as assigned.