Marketing & Communications Manager, Wesley Seminary

Indiana Wesleyan University•Marion, IA

21d

About The Position

The Marketing and Communications Manager for Wesley Seminary provides strategic leadership for all marketing, branding, and communication efforts while serving as a collaborative member of Indiana Wesleyan University's Marketing team. This position operates within a dual-reporting structure: to the University's central Marketing function for brand stewardship and institutional integration, and to Seminary leadership for mission-driven priorities. The Manager develops and executes integrated campaigns that strengthen Wesley Seminary's identity and extend its impact locally and globally. Serving as a bridge between the Seminary and the University, this role translates the Seminary's priorities into cohesive campaigns while leveraging institutional resources and expertise. The position leads communications for Seminary-wide initiatives—including ecosystem-based programs such as VIA Journeys and 21st Century Church—ensuring narrative coherence and effective stakeholder engagement. This role combines storytelling, brand strategy, and data-informed decision making, communicating with theological integrity, cultural humility, and creative excellence to diverse audiences within Christian higher education.

Requirements

According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
Demonstrated experience in strategic marketing and communications leadership, preferably within higher education, nonprofit, or faith-based organizations
Proven ability to work effectively within a dual-reporting structure and collaborative, matrixed environment
Strong understanding of brand management, digital marketing, content strategy, and integrated communications
Exceptional written and verbal communication skills, with demonstrated strength in storytelling and copywriting
Experience managing websites, CMS platforms, email marketing systems, and social media channels
Working knowledge of multimedia production, including photography, videography, and audio content
Experience using marketing analytics and performance metrics to guide strategy and decision-making
Demonstrated cultural humility and ability to communicate effectively with diverse audiences
Alignment with Wesley Seminary’s Christian mission, theological commitments, and values