Marketing & Communications Director

The Center for Children and Families•Monroe, LA

8d•Onsite

About The Position

The Center for Children & Families is seeking a dynamic Marketing & Communications Director to lead the execution of the agency’s marketing and communications strategy, brand stewardship, messaging, referral development, fundraising, and stakeholder engagement across all geographic markets served by the agency. The Director is responsible for collaboratively executing a unified, data-driven strategy that tells the story of The Center in a powerful way, increasing organizational visibility, cultivating community partnerships, fueling donor engagement and retention, inspiring volunteerism with the organization, expanding service referrals, and deepening community trust. This role leads and develops a team of dedicated, talented marketing staff to accomplish the organization’s goals and mission.

Requirements

Bachelor's degree in marketing, communications, public relations, journalism, business, or related field.
Three or more years of leadership responsibilities in marketing, communications, or brand management, preferably within nonprofit, human services, or mission-driven organizations
Three or more years of supervisory experience managing teams, volunteers, and/or projects
Comprehensive portfolio of social media content, graphic design projects, and digital communications (video and podcasts preferred)
Expertise in Microsoft Office Suite, Canva, Adobe, Customer Relationship Management software, and AI tools (preferred)
Proven record of leading marketing efforts, content creation, fundraising, and public relations
Successful experience with outreach strategies, building relationships with community organizations, businesses, schools, universities, churches, and local leaders
Proven ability to organize events, manage projects/campaigns, and work collaboratively
Excellent interpersonal skills, including collaboration, adaptability, and high personal ownership
Exceptional proficiency in public speaking with an ability to engage various audiences (in-person and via teleconference) to inspire towards a direct call to action
Excellent writing skills with a strong ability to create persuasive messaging and content
Innovative and creative content creator skilled in graphic design, presentation, and storytelling
Effective management competencies and the ability to prioritize multiple tasks and timelines
Strong alignment and commitment to The Center’s mission, vision, and values

Nice To Haves

Master’s degree preferred.
Expertise in Microsoft Office Suite, Canva, Adobe, Customer Relationship Management software, and AI tools (preferred)

Responsibilities

Serve as the agency’s marketing leader, working intricately and collaboratively with Program Directors and senior leadership to identify and address marketing needs and opportunities
Execute a comprehensive marketing strategy aligned with The Center’s strategic plan, organizational goals, values, and mission
Lead, manage, and develop the marketing department, including its staff, contractors, and volunteers, while fostering a culture of excellence, innovation, support, and accountability
Develop and execute regionally tailored marketing plans, oversee budgets, and staffing structures to ensure operational efficiency
Track and report marketing key performance indicators to inform strategic decisions and drive continuous improvement
Serve as a brand steward, ensuring all communications and promotions align with the agency’s mission, vision, values, and brand voice to uphold the agency’s reputation
Oversee all marketing and communications, including brand description, messaging, advertising, promotion, social media, print and digital content, website, email marketing, newsletter, and public relations for The Center
Oversee the development of high-quality content for campaigns, reports, donor communications, storytelling projects, social media, the company website, and other relevant platforms
Supervise the creation and distribution of graphic designs, promotional materials, branded products, and print/digital assets
Actively cultivate and foster strategic partnerships with local community organizations, businesses, schools, universities, churches, and other civic groups to promote the mission and vision of The Center
Grow community awareness of the agency’s programs and services through consistent outreach, community-based trainings, and relationship-driven engagement that promotes volunteer engagement, community requests for services and trainings, and leads to increased referral pipelines
Collaborate with all program leaders to identify, prioritize, and engage in high-value partnerships that amplify service impact and opportunities for funding, referrals, volunteering, or staffing
Design and support public relations initiatives that elevate The Center’s visibility and assist agency leadership in positioning the organization as a trusted voice
Function as the primary liaison for media inquiries, press strategy, and interview coordinator
Cultivate and foster strong relationships with media outlets, key personnel, community leaders, and influencers in all major media markets for all service areas
Oversee all media outreach, press releases, talking points, and core messaging
Serve as an on-air spokesperson for routine non-sensitive television, radio, and digital media requests and appearances, or coordinate the appropriate spokesperson for high-stakes communications
Direct and optimize the agency’s digital marketing strategy across all platforms, ensuring strong SEO, analytics, content performance, and audience growth
Manage digital advertising strategy, budgets, and performance metrics
Oversee social media strategy and execution, supporting staff in creation and delivery
Champion innovation in digital storytelling (i.e., video, audio, on-demand content, etc.)
Lead and support the planning, advertising, promotion, and execution of all community engagement events, trainings, or fundraising communications initiatives, facilitated by The Center
Create and oversee event sponsorship initiatives to drive community engagement and event profitability
Partner with the CEO and Development Board to explore opportunities for strategic donor engagement, corporate partnerships, and other funding sources
Oversee the agency’s Donor recognition and retention initiatives