Director, Marketing & Communications

Contexture•Jenks, OK

5d•Remote

About The Position

The Director of Marketing & Communications leads the implementation of comprehensive marketing and communication strategies designed to support business and organizational goal fulfillment, promote company visibility, and optimize overall external audiences' brand awareness and engagement. The Director is a team leader and storyteller, with a strong background in healthcare marketing and communications. The Director takes a proactive approach to meeting the needs of internal and external stakeholders. This position is based in Phoenix Arizona; Denver Colorado; or Grand Junction, Colorado and requires local residency in one of these base locations. Our strategic flexibility allows for local work from home opportunities.

Requirements

Proven track record in marketing and brand promotion with strong success in implementing B2B healthcare and consumer-focused marketing campaigns with clear business objectives and targets.
Excellent written and verbal communication skills.
Demonstrated success supervising and maintaining marketing and communications plans, programs, and initiatives.
Broad knowledge in marketing and communications disciplines, including public relations, advertising, graphic design, print/video production, and copywriting.
Broad knowledge in all marketing disciplines: public relations, marketing, advertising, graphic design, print/video production, and copywriting.
Understanding of digital channels, creativity, and market feel. Knowledge of web analytics and software like Google Analytics and Google AdWords.
Continually raises the bar on creativity and clear communications, writing fresh copy that connects with the desired audience and drives action.
Experience in mentoring and coaching a team.
Energetic, self-reliant, good problem solver, and results oriented.
Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality.
Thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times, meeting deadlines imposed for producing communication outputs.
Experience in developing and presenting informational presentations to small and large constituent audiences.
Strong computer skills, Word, Excel, Access, PowerPoint, and office equipment.
Minimum of 8+ years’ experience in communications and marketing, including experience in brand promotion strategy and tactics, preferably in mission-driven environment.
Bachelor’s Degree in Communications, Journalism, Public Relations, Marketing, or related field required.

Nice To Haves

A background in healthcare communications is preferred.

Responsibilities

Drives Marketing & Communications initiatives, including implementing strategies that cultivate our relationships with media, engage our target audiences, and boost our brand awareness as a public-private partnership while supporting the growth and mission of the company.
Builds and refines key communications, narratives for key audiences, and campaigns that will scale the department’s ability to effectively create brand awareness for Contexture and further its mission and business goals.
Contributes to the vision, strategy, and results of brand positioning, and campaigns, harmonizing a clear mission-driven brand message across all channels, online and offline.
Contribute to an environment and process for compelling brand marketing/advertising campaigns to come to life, ensuring campaigns are on-brand, executed on time, and optimized at different times for experience, press coverage, brand engagement, and overall sales impact.
Builds marketing and communications analytics through the design of dashboards and key performance indicators.
Supports VP in budget planning and accountability.
Coordinates with Marketing and Communications team to develop and implement effective outbound campaigns, materials, and collateral, including but not limited to webinars, FAQs, product profiles and promotional/sales materials, in-person and virtual events and other community presentations.
Works with the VP to determine the creative direction, prioritization level, deadlines, and goals/objectives of department activities and leads the team to implement.
Establishes and implements the organization's marketing and communications protocols and formal process for the creation, editing, and approval of marketing outputs.
Collaborates with the VP to develop and implement a comprehensive, multi-channel marketing and communications plan that effectively positions Contexture as an industry leader for key audiences, including healthcare and technology leaders, state and federal policy makers, foundations and donors, and the broader healthcare community.
Ensures high quality written and visual work product from all team members.
Prepares marketing and communication reports for various stakeholders by collecting, analyzing, and summarizing data from multiple tools and sources.
Compiles market research for targeting products, services, and initiatives to local and regional stakeholder audiences. Collaborates with state teams to contribute to sales strategies based on target healthcare markets.
Works across the organization to execute a comprehensive crisis communication approach, when needed.
Performs other related duties as assigned.