Marketing Communication Specialist

McLaren Health Care • Southfield, MI

6d

About The Position

Helps serve as the "voice of the organization" to the outside world, advances the business' interests and presents it in the best possible light. Creates communications programs and develops and executes marketing initiatives that effectively describe and promote the organization and its products including graphics, brochures, newsletters, company or product fact sheets, logos, or other promotional products. Researches and develops content for publication of products. Prepares presentations and/or speeches geared towards employees and other targeted stakeholders.

Requirements

• Bachelor’s degree in public relations, communications, English, journalism or relevant field.
• Proven work experience as a communications specialist.
• Experience in copywriting and editing.
• Develop marketing promotional support for screening, community, physician education events (CMEs and symposiums), and more.
• Provide physician referral growth and onboarding support by developing strategic marketing plans, welcome toolkits, and campaigns to announce new providers and increase referrals from both new and existing providers.
• Minimum of 3 years of marketing and communications experience.

Nice To Haves

• Health care marketing and communications experience is a plus, but not required.

Responsibilities

• Assists with developing and implementing effective corporate communication strategies.
• Manages internal communications (memos, newsletters, etc.).
• Drafts content (e.g. press releases) for mass media or company website.
• Supports organizing initiatives and planning events or press conferences.
• May serve as a liaison with media and handles requests for interviews, statements etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees