Marketing Channel Strategist

Zions Bancorporation•Salt Lake, UT

1d•Onsite

About The Position

Zions Bancorporation, consistently ranked among American Banker magazine's "Best Banks to Work For," is expanding its marketing team to build a dynamic, in-house Creative Studio and innovative Demand Center. Under new leadership, the team is reimagining marketing strategies to connect with customers, supporting a bank known for experienced bankers, exceptional service, and local leadership. This role offers an opportunity to shape a creative vision with real impact within a legacy brand. The Marketing Channel Strategist will be responsible for managing and editing digital content using a content management system (CMS) and directly executing email campaigns. This position requires strong language skills, excellent organizational abilities, and a solid understanding of CMS platforms like Adobe Experience Manager (AEM) and Salesforce Marketing Cloud. The candidate should be proficient in digital execution platforms and ensure all content adheres to regulatory and brand guidelines. This role is ideal for someone passionate about channel execution excellence, digital user experience, and channel optimization, serving as a trusted partner to marketing, technology, and business teams across the enterprise.

Requirements

Requires a degree in Marketing or another related field and 2+ years of digital marketing or other directly related experience
Strong attention to detail and familiarity with AEM or other CMS components, templates, and workflows as well as managing Search Engine Marketing, Search Engine Optimization and Customer Relationship Management
Experience in the management of email marketing programs, support with ongoing programs, and email journeys
Experience can be a combination of education and digital platforms experience while working in an environment with a strong adherence to compliance regulations and requirements
Ability to manage tracking, analytics and reporting of data
Solid written, verbal, and visual communication skills
Strong attention to detail and accuracy
Strong creative and problem-solving skills
Highly organized, results-oriented, and able to take initiative and lead projects
Ability to learn new trends and technologies that enhances lead generation and sales efforts
Detailed knowledge of Microsoft programs

Nice To Haves

Knowledge of as well as experience with Salesforce Marketing Cloud is strongly preferred

Responsibilities

Content Author responsible for creating, managing, and optimizing digital content within Adobe Experience Manager (AEM)
Build web pages, upload images, format text, and ensure proper content structure according to brand guidelines
Collaborate with designers, developers, and marketers to enhance user experience and maintain consistency across digital properties
Responsible for the management of email marketing programs which include both ongoing programs and ad hoc support for product launches and campaigns
Participate in strategy, creative content, database management, coding, testing, deployment, and tracking digital communications across multiple channels (email, website, social media, etc.)
Participates in building lead capture forms on the website and data capture in SFMC
Collaborate with internal and external partners, including management of external partners
Responsible for production and publishing monthly email/lead generation analytics
Act as a liaison between bank lines of business and the marketing group to ensure that all content is current
Ability to work on multiple projects simultaneously under tight deadlines