Marketing Campaigns Manager Senior

United Services Automobile Association (USAA)•San Antonio, TX

47d•Hybrid

About The Position

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity Our Marketing Campaigns Manager leads the creation, facilitation and / or execution of complex marketing campaigns across multiple channels including - not limited to - media, direct, sponsorships and digital. Responsible for one or more of the following areas: ongoing management of agency resources; creating, managing and/or executing campaigns; and/or managing budgets. Collaborates and develops partnerships with various internal and external resources to develop and deliver marketing communications for one or more of the following: go-to-market plans, integrated tactical plans, project plans, milestone schedules, and/or creative strategy. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.

Requirements

Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years experience in one or more of the following areas: direct response, sponsorships/events marketing, advertising, sales, digital or overall campaign management. Advanced knowledge of marketing industry and practices.
Experience influencing business decisions, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management.

Nice To Haves

Experience building campaigns in Salesforce and Adobe platforms.
Banking industry background.
Process optimization expertise.
Analytical experience and familiarity working with channel performance metrics.

Responsibilities

Develops and oversees overall project management of multiple, complex marketing campaigns and plans.
Effectively directs Agency to ensure alignment with goals and prioritization.
Coordinates and gains alignment with peers, enterprise partners and senior management.
Responsible for communication of program, project and /or campaign through various reports/tool as required.
Serves as a primary resource to team members on escalated matters of an unusual nature.
Applies advanced knowledge of marketing principles.
Applies an advanced understanding of resource tools to assess performance against marketing objectives.
Begins to identify opportunities for review.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.
Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

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