Integrated Campaigns Manager

Cognition•San Francisco, CA

About The Position

As an Integrated Campaigns Manager at Cognition, you will own the system that converts exposure into evaluation and pipeline. This role sits at the center of our go-to-market engine, orchestrating how narratives from events, partners, content, and product launches compound across channels and regions. This is not a channel-specific role. You will not be responsible for “running email” or “launching campaigns” in isolation. Instead, you will design and execute integrated motions that coordinate ABM, lifecycle, demand orchestration, and sales follow-up to drive deep penetration in our largest accounts and repeatable pipeline beyond them. You will work closely with Field Marketing, Partner Marketing, Product Marketing, Sales, and GTM Operations to ensure campaigns are sequenced, intentional, and measurable. You will thrive in this role if you enjoy building systems, operating in ambiguity, and deciding what not to run as much as what to run.

Requirements

Experience owning integrated campaigns, ABM programs, or demand orchestration at a B2B or enterprise technology company
Strong systems thinker with the ability to design coordinated, multi-channel motions
Proven ability to work cross-functionally with Sales, Product Marketing, Field, and Operations
Comfort operating in ambiguity and building structure where none exists
Strong analytical instincts and ability to evaluate campaign performance beyond surface-level metrics
Excellent written and verbal communication skills
High ownership mindset and strong judgment around prioritization

Nice To Haves

Have run ABM programs tied to named accounts and executive engagement
Have designed lifecycle or nurture systems that meaningfully moved pipeline forward
Enjoy turning narrative into execution and execution into repeatable systems
Are opinionated about sequencing, leverage, and focus
Prefer building durable engines over running one-off launches
Thrive in fast-moving, high-expectation environments

Responsibilities

Own the strategy and execution of integrated campaigns that move buyers from awareness to evaluation and adoption
Design multi-touch campaign motions that connect events, content, partners, and sales engagement into a cohesive journey
Translate product narratives and launches into executable, high-impact campaign plans
Partner with Field Marketing to extend the impact of in-person experiences through coordinated pre- and post-event campaigns
Partner with Partner Marketing to embed joint campaigns and ecosystem amplification into broader motions
Build lifecycle and nurture programs that reinforce key narratives and support ongoing evaluation
Define campaign sequencing, priorities, and tradeoffs to ensure focus and momentum
Work closely with Sales to align on timing, follow-up, and handoffs
Measure what matters by evaluating how campaigns influence pipeline creation, progression, and confidence
Continuously refine how campaigns operate to improve clarity, efficiency, and impact over time