Senior Integrated Campaigns Manager

Perk•Boston, MA

2d•$136,000 - $160,000•Hybrid

About The Position

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team. Visit www.perk.com to learn more. The Role Perk is building a bold, distinctive B2B brand — and North America is one of our most important growth markets. We’re looking for a Senior Integrated Campaigns Manager to own and drive our campaign strategy, media and execution across the US. This is a pivotal role for Perk in North America. You’ll be the senior campaigns lead in the market, responsible for shaping and delivering integrated, full-funnel campaigns that build brand, generate demand, and drive measurable pipeline impact. You’ll bring deep knowledge of the North American media and B2B SaaS landscape, and know how to balance long-term brand building with performance-led demand. You’ll work closely with our Director of Integrated Campaigns and global marketing teams, while acting as the local expert on audiences, channels, media, and execution in North America. If you thrive on ownership, love turning strategy into standout work, and want to help build a category-defining B2B brand, this role is for you.

Requirements

7+ years’ experience in integrated marketing and campaign leadership, ideally within B2B SaaS or high-growth technology companies
Proven track record of delivering full-funnel campaigns in North America that drive measurable outcomes across brand, demand, and pipeline
Demonstrable experience working across media buying and paid, earned, and owned channels, with confidence across formats including video, audio, OOH, CTV and digital
Experience of managing brand and demand media budgets and implementing measurement approaches such as incrementality studies, lift studies and MMM to understand the effect of brand marketing
Strong strategic thinking paired with hands-on execution
Excellent understanding of how brand and demand work together in B2B growth and how to measure this
Strong project management skills, with the ability to juggle multiple campaigns and stakeholders
High creative standards, with an eye for storytelling, messaging, and standout execution
Data-literate and results-driven, using insight to guide decisions and optimization
Experience managing agency relationships, or experience in a media and/or creative agency
You’ll be the marketing team’s expert for North America - you’ll be comfortable owning a market while collaborating closely with global teams
Confident influencing senior stakeholders with clarity and credibility
Adaptable, proactive, and energized by fast-moving environments
Passionate about building brands that challenge convention and deliver real business impact
Curious about AI-powered tools and how they can enhance creativity, efficiency, and personalization in modern B2B marketing

Responsibilities

Integrated Campaigns: Lead the strategy, planning, and execution of Perk’s integrated campaigns, spanning brand awareness, top-of-funnel demand, and pipeline acceleration. Translate global strategy into campaigns that resonate locally and deliver impact.
Build Full-Funnel, Multi-Channel Campaigns: Design and deliver campaigns across a wide mix of channels — including paid social, video, audio, OOH, digital, CTV and more — with a clear point of view on the role each plays within the funnel.
Be the North America Media & Market Expert: Bring a deep understanding of the North American media landscape, audiences, and buying behaviours. Partner with media agencies and internal teams to define the right channel, audience, and investment mix and measurement plan for the region.
Drive Cross-Functional Execution: Collaborate closely with Digital Marketing, Creative, Product Marketing, Field Marketing, and external agencies to define objectives, shape messaging, oversee creative development.
Measure What Matters: Define success metrics and KPIs spanning brand, engagement, demand, and pipeline. Work with Data and Digital teams to monitor performance, optimize in-flight, and deliver clear post-campaign analysis and recommendations to senior stakeholders.
Push for Creative and Strategic Excellence: Stay on top of emerging platforms, formats, and trends in B2B and consumer marketing. Bring fresh ideas, creative ambition, and smart experimentation into our campaigns to help Perk stand out in a crowded SaaS market.
Manage Budgets with Accountability: Own and manage campaign and media budgets for North America, ensuring efficient investment and clear ROI.

Benefits

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
Plan for your future with our 401(k) plan with company matching contributions
Care for your furry friends through partner discounts on pet insurance
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Focus on your family with 12-16 weeks’ paid parental leave
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support