Marketing Campaign Manager
About The Position
Responsible for data accuracy of all tasks related to direct mail campaigns process for the assigned properties, ensuring accurate and on-time data delivery. Builds and maintains active database marketing programs, including, but not limited to Direct Mail and Email Marketing. Execute integrated marketing campaigns based on market segments to gain new customers and build repeat business. Supervise the execution, monitoring and measurement of marketing campaigns in a timely and accurate fashion. Ensure campaign implementation follows organizational guidelines. Manage all Corporate & Property Campaign timelines & job requests. Coordinate with Corporate & Property departments to execute key company initiatives. Communicating with properties and leaders about shifting company priorities and projects. Identifying potential problems and points of friction and working to find solutions in order to maximize efficiency.. Responsible for maintaining policies, procedures and standards relating to database management. Maintain confidentiality of sensitive information while complying with all Company rules and regulations required.Assist the Director of Database Marketing with all campaign stages, Data Extracts, Creation, Testing, Proofing, and Validating.
Requirements
- Degree in business, marketing or statistics from an accredited institution or 3+ years experience in the gaming industry is preferred
- Experience using CRM tool is preferred
- Strong Technical skills, including Microsoft Excel and Access
- Knowledge of relational database query tools such as Cognos or other similar solutions
- Strong communication and presentation skills to all levels of management
- Ability to manage several marketing campaigns simultaneously
- Disciplined and deadline focused approach to campaign set up
Nice To Haves
- Knowledge of campaign management tools preferred but not required
Responsibilities
- data accuracy of all tasks related to direct mail campaigns
- Builds and maintains active database marketing programs, including Direct Mail and Email Marketing
- Execute integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns
- Ensure campaign implementation follows organizational guidelines
- Manage all Corporate & Property Campaign timelines & job requests
- Coordinate with Corporate & Property departments to execute key company initiatives
- Communicating with properties and leaders about shifting company priorities and projects
- Identifying potential problems and points of friction and working to find solutions in order to maximize efficiency
- Responsible for maintaining policies, procedures and standards relating to database management
- Maintain confidentiality of sensitive information while complying with all Company rules and regulations required
- Assist the Director of Database Marketing with all campaign stages, Data Extracts, Creation, Testing, Proofing, and Validating
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
