Marketing Campaign and Activation Intern

Ericsson•Plano, TX

About The Position

As a Marketing Campaign and Activation Intern, you will gain hands-on experience in the strategic and creative aspects of marketing. This role focuses on campaign planning, execution, performance tracking, and activation—essential skills for a career in campaign marketing, marketing strategy, or demand generation.

Requirements

Current enrollment in a undergraduate program (graduate preferred) relevant to Marketing, Business, or related fields.
Strong written and verbal communication skills.
Ability to work both independently and collaboratively in a team setting.
Organizational and time management skills to balance multiple projects simultaneously.
Technical fluency with social media platforms (e.g., LinkedIn, Twitter, Instagram).
2.7+ GPA
Available for a full-time internship for 12 weeks
Actively enrolled in an accredited graduate program on a full-time basis

Nice To Haves

Interest in technology and telecommunications sectors is a plus.

Responsibilities

Support the planning and execution of integrated marketing campaigns across digital, physical, owned, and paid media channels.
Assist in coordinating campaign assets, timelines, and stakeholder communications.
Help manage campaign calendars and activation workflows to ensure timely delivery.
Create content for marketing campaigns such as customer emails, blog posts, and videos.
Collaborate with stakeholders to develop visually appealing and meaningful workshop materials.
Monitor campaign performance using analytics tools to assess effectiveness.
Track marketing KPIs, prepare reports, and provide actionable insights for future initiatives.
Assist with database management, audience segmentation, and marketing technology platforms.
Assist in the preparation of press materials, briefs, media outreach, and organic social for integrated activation support via owned & earned channels.
Work closely with events & experience team around face-to-face engagements to support the campaigns.