Marketing & Business Development Analyst
About The Position
HireNow Staffing is acting as a direct placement partner for a top regional law firm seeking a Marketing & Business Development Analyst to join its New Jersey-based Marketing Department. This role reports directly to the Chief Marketing & Business Development Officer and works closely with attorneys, practice groups, and firm leadership to support the firm's strategic growth initiatives. The Analyst will play a critical role in delivering actionable market intelligence, strengthening pitch effectiveness, maintaining high-quality CRM and experience data, and helping the firm compete effectively across key industries. This opportunity is ideal for a highly detail-oriented, analytically driven professional with experience in legal or professional services marketing who values long-term stability and impact. Only candidates with demonstrated job longevity and consistent career progression will be considered. Contract-heavy or frequently changing work histories will not align with this role.
Requirements
- Bachelor's degree required
- 3–5 years of experience in marketing, business development, research, or analytics
- Prior experience in a professional services environment (law firm, accounting, consulting, or similar) is required
- Strong organizational, administrative, and interpersonal skills
- Excellent writing, proofreading, and editorial precision
- Ability to work independently while collaborating effectively with attorneys and senior stakeholders
- Proficiency in Microsoft Office, particularly Excel and PowerPoint
- Demonstrated resume stability and long-term professional continuity
- Ability to work onsite in Hackensack, NJ (not accessible via public transportation)
Nice To Haves
- Familiarity with legal marketing and research platforms such as Nexl, Foundations, Bloomberg Law, and Dunn & Bradstreet
- Experience supporting pitch development, proposals, and RFP processes in a law firm setting
- Strong comfort working directly with practice leaders on strategic business development initiatives
- Willingness to travel between offices occasionally as needed
Responsibilities
- Conduct in-depth market research, competitive intelligence, and opportunity analysis to support practice and industry strategies
- Prepare detailed intelligence reports on clients, prospects, industries, and legal market trends to inform business development priorities
- Track and report on key competitor developments, client activity, and emerging opportunities
- Support marketing and business development initiatives with data-driven insights using internal and external research tools
- Lead data input, quality control, and process improvement for the firms CRM and experience databases , ensuring accurate matter and credential reporting
- Maintain and enhance internal experience resources to improve pitch speed, quality, and strategic alignment
- Assist with coordination and preparation of RFP responses, proposals, and client presentations
- Collaborate with marketing colleagues to strengthen pitch materials, templates, and BD workflows
- Track, analyze, and report on proposal and pitch outcomes to identify trends and improvement opportunities
- Develop and update marketing collateral and practice materials in alignment with firm branding standards
- Coordinate submissions for legal rankings, awards, and industry recognition, partnering with external PR resources as needed
- Work directly with attorneys and practice leadership to execute targeted business development initiatives
- Provide proactive recommendations for outreach strategies and new business opportunities based on research findings
- Leverage CRM tools to track relationships, engagement activity, and pipeline development
- Provide coverage during peak workload periods to ensure timely delivery across marketing priorities
Benefits
- Full benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
