Marketing Business Analyst
About The Position
The Marketing Business Analyst will focus on analyzing marketing and lead generation data – helping to optimize business performance. The business analyst will interpret the data and provide insights; having a curious mindset and a passion for uncovering new insights are essential for success in this role. This position will collaborate with the BI Data Architect to leverage data from Bath Concepts' cloud-based data lake. This role will use tools like Microsoft Power BI to visualize data and provide insights into marketing KPIs, helping the marketing team optimize campaigns and improve overall performance.
Requirements
- Minimum of a Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field.
- 2-4+ years of experience in marketing business analysis or a similar role.
- Strong understanding of marketing KPIs, marketing strategies, and campaign performance metrics.
- Proficiency with Microsoft Power BI for data visualization and dashboard creation.
- Strong skills in Excel, SQL, and familiarity with data query languages.
- Experience working with CRM systems (e.g., HubSpot) and marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads).
- Highly curious, with a passion for discovering new insights and challenging the status quo.
- Strong analytical, critical-thinking, and problem-solving skills.
- Excellent communication skills, with the ability to explain data insights to non-technical stakeholders.
Nice To Haves
- Familiarity with A/B testing frameworks and tools.
- Experience in lead generation industries, such as home improvement.
- Experience with Tableau or Looker.
- Knowledge of statistical analysis tools (e.g., SPSS, Python, R) is a plus.
Responsibilities
- Analyze marketing and lead generation data from multiple sources (e.g., CRM, website analytics, paid campaigns, lead vendors) to uncover trends and actionable insights.
- Monitor, report, and interpret marketing KPIs, such as CPL, CPA, conversion rates, ROI, and ROAS.
- Develop, maintain, and present dashboards and reports using Microsoft Power BI to communicate marketing performance metrics to stakeholders.
- Provide weekly, monthly, and ad hoc reports with clear recommendations for optimizing marketing efforts.
- Partner with the lead generation team to optimize lead sources inputs and call center conversion rates.
- Partner with the Business Intelligence Data Architect to ensure the availability of clean, accurate, and complete marketing data.
- Work closely with the marketing team to understand business goals and provide data-driven insights to support campaigns and strategies.
- Identify insights and opportunities to explore to create the business case for areas of opportunity and improvement.
- Identify and recommend opportunities to improve marketing effectiveness across channels (e.g., paid search, social media, email, website, and lead sources).
- A/B test marketing initiatives and analyze results to drive data-backed decisions.
- Proactively explore new data sources and analytical techniques to provide innovative insights.
- Identify patterns, opportunities, and potential challenges in company and industry datasets and trends.
Benefits
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
