Marketing Automation Manager, Salesforce

Brainrider Global Creative Services

4h•Remote

About The Position

We’re looking for an experienced Marketing Automation Manager to join our client-embedded teams supporting leading brands in the tech and e-commerce space. This role is ideal for someone who thrives at the intersection of marketing strategy, data, and technology—and enjoys driving measurable impact at scale. You’ll play a key role in planning, executing, and optimizing global marketing campaigns using Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot). You’ll leverage email, digital advertising, and web channels to increase engagement, demand, and brand awareness.

Requirements

Bachelor’s degree in a quantitative or analytical field (e.g., economics, statistics, computer science) preferred
3+ years of hands-on experience in marketing automation or lifecycle marketing
Strong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)
Experience integrating webinar and virtual event platforms with Salesforce marketing tools
Working knowledge of HTML/CSS for email development and troubleshooting
Solid understanding of email marketing best practices, compliance, and accessibility (CAN-SPAM, GDPR, ALT tags, image optimization, etc.)
Familiarity with email performance metrics such as deliverability, sender reputation, and engagement rates
Experience with segmentation, dynamic content, personalization, and campaign measurement
Exposure to creative tools like Photoshop and HTML editors for email troubleshooting
Experience designing and analyzing A/B and multivariate tests
Strong analytical mindset with the ability to turn data into insights

Nice To Haves

SQL or similar data skills a plus
Comfortable learning new tools quickly in a fast-paced environment

Responsibilities

Build, launch, and optimize email marketing campaigns—from template setup and testing to deployment, tracking, and reporting
Develop audience segmentation using demographic, firmographic, and behavioral data such as email engagement and website activity
Design and optimize lead nurturing and customer journey workflows to improve engagement and conversion
Monitor list health and deliverability, reducing list decay and unsubscribes while improving campaign performance
Plan and execute A/B and multivariate tests to uncover insights and improve campaign effectiveness
Analyze performance data and translate insights into clear, actionable recommendations
Partner cross-functionally with internal teams and external stakeholders to deliver high-quality marketing campaigns
Support localization and regional execution of email marketing programs