Marketing Automation Coordinator

Bio-Techne • Minneapolis, MN

8d • $69,800 - $114,800

About The Position

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide. About the Role We are looking for a detail‑oriented Marketing Automation Coordinator to support our marketing automation efforts by ensuring work requests are clearly defined, technically sound, and delivered with a high level of quality. This role works closely with marketing requesters and the Marketing Automation execution team to translate business needs into clear requirements and to provide final QA approval on assets built in Marketo. This is not a hands‑on build role. Instead, the Marketing Automation Coordinator serves as a technical reviewer, intake partner, and quality gatekeeper, ensuring all Marketo assets meet requirements, standards, and best practices before launch.

Requirements

• 3+ years of experience in marketing operations, marketing automation, or email operations
• Strong working knowledge of Marketo, including program structure, tokens, personalization, and segmentation concepts
• Experience reviewing and QA‑ing marketing automation assets
• Excellent attention to detail and strong organizational skills
• Ability to communicate clearly with both technical and non‑technical stakeholders

Nice To Haves

• Experience working with formal intake or ticketing systems
• Familiarity with email compliance and deliverability best practices
• Experience supporting cross‑functional marketing teams

Responsibilities

• Intake & Requirements Clarification Review incoming marketing requests to ensure requirements are complete, accurate, and actionable
• Partner with requesters to clarify objectives, targeting, timing, and dependencies
• Identify gaps, risks, or constraints early and work with stakeholders to resolve them
• Approve or redirect requests before they enter the execution queue
• Perform detailed QA of assets built in Marketo, including emails and programs
• Validate builds against documented requirements, templates, and operational standards
• Review personalization, tokens, segmentation logic, and configuration accuracy
• Own final QA sign‑off and approval prior to launch
• Provide clear, actionable feedback to builders when updates are required
• Act as the primary liaison between marketing requesters and the Marketing Automation execution team
• Translate business needs into clear operational direction
• Communicate expectations, risks, and constraints related to Marketo capabilities

Benefits

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees