Email Marketing & Automation Coordinator

MMGY Global•Detroit, MI

2d•Hybrid

About The Position

At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our clients’ stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their views for the better. At MMGY, we inspire people to go places. We have an immediate opening for an entry-level Email Marketing & Automation Coordinator in our Overland Park, KS or Detroit office. The Email Marketing and Automation Coordinator will be responsible for providing direct support to the Email Marketing and Automation associates in executing email marketing campaigns and content development from discovery to execution stage. They will manage email marketing campaign production using our internal project management tools to ensure all resources and all initiatives are being addressed in accordance with the project timeline.

Requirements

Bachelor’s degree in marketing, communications, or a related field is preferred
We welcome nontraditional paths. Relevant experience from internships, freelance work, community involvement, or transferable skills from other industries will be considered
Excellent knowledge of Microsoft Office products including, Outlook, Word, Excel, and PowerPoint
Ability to problem-solve and troubleshoot
Strong written and verbal communication skills
Ability to multi-task and work in a collaborative and fast-paced environment

Nice To Haves

Experience with email campaign management and deployment in an Email Service Provider such as SalesForce Marketing Cloud, Pardot, Mailchimp, Marketo, etc. is a plus

Responsibilities

Work with the Email Marketing and Automation Manager and Strategist on a daily basis in the development and execution of email marketing campaigns
Coordinate assets for the day-to-day production and execution of email marketing campaigns
Collaborate in the creative process for email, including timelines, creative brief creation, revisions/editing, proofreading, coordination with internal/external vendors and designers
Routes all emails for creative review and submits revisions for feedback and approval
Work closely with the Analytics, Social Media, Paid Media and Project Management teams to ensure campaigns are fully integrated and coincide with the client’s overall goals
Assist in writing creative briefs and leveraging internal project management tools to adequately prep internal teams for integrated campaigns
Partner with the Email Marketing and Automation Manager to manage the email marketing calendar
Assist team with the implementation of new initiatives, testing cadence and special email projects
Partner with project teams to build new functionality and triggers and troubleshoot issues as needed
Quality checks of email campaigns, with a focus on renderability, link accuracy, content, and etc. prior to deployment
Set up and manage, test and assist deployment with email campaigns in a variety of marketing platforms
Assist with ongoing reporting in line with client expectations
Update ongoing integrated content calendar
Assist with reporting and email marketing metrics/analysis