Marketing Associate – Direct Mail (Contractor)

SoFi•San Francisco, CA

15d

About The Position

SoFi is seeking an energetic, organized and resourceful Marketing Manager who can work in a fast-paced environment. Our Marketing Manager would help manage all direct mail creative development, creative asset review and performance tracking and reporting. At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, and to help every member get their money right. At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.

Requirements

B.A. with 3+ years’ experience in direct mail with 3+ years’ in a marketing, public relations, communications or business development role for a fast-paced company
Working knowledge of the end-to-end direct mail process, including creative development, production, and execution
Experience building and managing vendor relationships, including sourcing promotional items and creative production partners
Proven project management experience, with the ability to manage multiple timelines, stakeholders, and deliverables simultaneously
Positive, enthusiastic, and empathetic approach to work and partnerships
Creative thinker and proactive problem solver with strong attention to detail
Demonstrates a strong work ethic and accountability for outcomes
Deep commitment to producing high-quality, thoughtful creative work
Genuine interest in personal finance and technology and how they impact consumers
Comfortable operating in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills, with the ability to clearly articulate creative ideas and project updates
Highly motivated, self-starter, able to prioritize and manage competing tasks and show good problem-solving judgment
Excellent organizational and time-management skills, with the ability to manage multiple priorities and deadlines
Strong interpersonal skills with a positive, can-do attitude; enjoys collaborating with a wide range of partners, from vendors to senior executives
Proficient in Google Workspace (Sheets, Docs, Slides, etc.)
Highly adaptable, able to navigate changing priorities, manage competing demands, and respond effectively to delays or unexpected challenges
Maintains a positive, growth-oriented mindset, welcoming change, challenges, and new opportunities to learn
Dependable and accountable, consistently reliable, responsive to direction, and proactive in seeking feedback to improve performance
Hands-on and team-first, willing to roll up sleeves and contribute at all levels as needed

Nice To Haves

Experience working directly with senior leaders or executives is a plus

Responsibilities

Develop and oversee direct mail strategies in support of SoFi’s Small and Medium Business and Checking & Savings product lines, aligning campaigns with the products growth objectives.
Manage and coordinate with SoFi Product Marketing Managers to align direct mail campaigns with product support, awareness, and growth objectives.
Create and present clear project briefs and presentation decks to internal and external audiences (including agencies) to support direct mail initiatives.
Must be well versed in Google suite of tools (Sheets, Docs, Slides, etc) where we manage 50+ direct mail tests / variations per month
Support the creation and review of direct mail matrices, ensuring accuracy and alignment with the data and creative tests on the direct mail Roadmap.
Work closely with the Agency of Record on schedules to track key milestones (data due, release, and drop dates).
Create tracking URLs for monthly campaigns through SoFi’s internal UTM creation process
Monitor and update creative roadmap with upcoming direct mail data and creative tests
Create and maintain direct mail production sample library
Create and maintain competitive direct mail library
Conduct competitive direct mail analysis and articulate insights into direct mail strategies.
Send out monthly emails to entire marketing department on direct mail competitive trends
Manage all direct mail creative assets and all creative round reviews
Manage all compliance and legal reviews of direct mail materials before they release to the print shop