Marketing Assistant

Form3•New York City, NY

16h

About The Position

Reporting to the Marketing Director , the Marketing Specialist supports the team responsible for driving demand generation and brand growth across all markets. This role is focused on executing marketing campaigns end-to-end , working closely with Customer Success and Product to support pipeline growth, customer marketing initiatives, and the continued development of the Form3 brand. The Marketing Specialist is data-driven and excited to work across multiple marketing disciplines, with particular exposure to digital marketing . You’ll run campaigns, report on performance, and continually optimize to improve results. Campaign execution, reporting, and optimization Support the planning and execution of integrated campaigns (e.g., email, paid, organic social, partner, content, events) Build and manage campaign timelines, assets, and internal coordination Track performance, produce reporting dashboards/weekly updates, and share insights Use results to recommend and implement optimizations (targeting, messaging, channels, landing pages, creative, cadence) Social media and content distribution Create and schedule social media content (with a focus on LinkedIn; YouTube where applicable) Repurpose campaign and product content into short-form social posts Monitor engagement and recommend ways to improve performance and consistency Awards and brand programs Execute the awards program end-to-end (submissions, timelines, asset gathering, internal approvals, follow-up comms) Maintain an awards calendar and ensure deadlines are met In addition to the above, this person will also support broader marketing operations, including internal communications, website updates, and event coordination. They’ll help ensure activity is well-communicated internally, digital content remains accurate and on-brand, and webinars and field events are executed smoothly from planning through to follow-up.

Requirements

2–3 years of marketing experience (or equivalent), ideally in a start-up/scale-up or fast-paced environment
Exposure to digital marketing and campaign execution
Experience creating content for and/or managing LinkedIn; familiarity with YouTube is a plus
Comfort working with data and reporting (funnel metrics, campaign KPIs, web and email performance)
Experience using AI tools (e.g., ChatGPT) to improve productivity, content drafts, research, and ideation

Nice To Haves

Degree in marketing, communications, or a related field
Experience with Google Ads (or other paid channels) and interest in paid media fundamentals
Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot), analytics (GA4), or social scheduling tools (e.g. Sprout Social)
Basic understanding of SEO and website CMS workflows

Responsibilities

Campaign execution, reporting, and optimization Support the planning and execution of integrated campaigns (e.g., email, paid, organic social, partner, content, events)
Build and manage campaign timelines, assets, and internal coordination
Track performance, produce reporting dashboards/weekly updates, and share insights
Use results to recommend and implement optimizations (targeting, messaging, channels, landing pages, creative, cadence)
Social media and content distribution Create and schedule social media content (with a focus on LinkedIn; YouTube where applicable)
Repurpose campaign and product content into short-form social posts
Monitor engagement and recommend ways to improve performance and consistency
Awards and brand programs Execute the awards program end-to-end (submissions, timelines, asset gathering, internal approvals, follow-up comms)
Maintain an awards calendar and ensure deadlines are met
Support broader marketing operations, including internal communications, website updates, and event coordination.
Ensure activity is well-communicated internally, digital content remains accurate and on-brand, and webinars and field events are executed smoothly from planning through to follow-up.