Marketing Assistant Director

COASTLIFE CREDIT UNION•Corpus Christi, TX

4d•Onsite

About The Position

The Marketing Assistant Director is responsible for developing and executing integrated marketing outreach strategies that support the credit union’s goals, brand, and membership growth. This role serves as a key ambassador for the credit union by fostering strong relationships with community partners and enhancing public relations through impactful initiatives such as financial wellness events and community sponsorship activations. The Marketing Assistant Director oversees the credit union’s digital presence, strengthens brand awareness and promots products and services across all platforms in a manner that reflects the organization’s mission and culture.

Requirements

Bachelor’s degree in Marketing, Advertising or related field. Equivalent experience may be substituted for education and experience.
Financial Institution products and services.
Proficient in Adobe and Canva graphic design.
Proficient in social media to include: Facebook, Instagram, YouTube, TikTok, AI, and other emerging platforms
Four years’ experience with social media in business preferably in a financial institution.
Experience in Public Speaking is required.
Strong interpersonal and public relations skills.
Excellent organizational and analytical abilities.
Solid writing skills.
Able to operate computer applications.
Able to use graphic arts tools and supplies.

Responsibilities

Marketing Strategy, Planning, and Execution Develops, implements, and evaluates comprehensive marketing initiatives aligned with organizational goals.
Design and deliver advertising, promotional, and campaign initiatives.
Monitor, evaluate, and refine such marketing initiatives to ensure effectiveness and quality.
Assist in the implementation of short and long-term strategic marketing plans.
Conduct necessary and report research to enhance credit union goals.
Community Engagement & Public Relations Build and maintain relationships with organizations through strategic outreach and events:
Serve as the primary point of contact for Financial Literacy and Wellness dates, social media engagements, and other marketing engagements.
Plan and deliver community engagement initiatives, to include financial literacy/wellness programs, sponsorship activations, and outreach events.
Establish and maintain effective communication with contacts and necessary credit union staff to complete events.
Measure marketing engagement efforts and provide strategic recommendations for consistent improved impact.
Ensure the credit union’s brand, mission, and culture are consistently represented in all engagements, to include internal and external goal communications.
Stay informed on industry and field of membership community developments.
Digital Marketing & Social Media Management Leads digital engagement efforts to strengthen brand awareness and support strategic objectives:
Develop and manage digital campaigns, to include but not limited to: social media, paid digital campaigns, social media, AI platforms.
Create and oversee digital content that promotes products, services, and community presence.
Monitor digital platforms to ensure accuracy, compliance, and timely responses.
Analyze campaign performance and engagement metrics to evaluate effectiveness.
Research emerging trends, tools, and best practices to enhance digital presence.
Internal Collaboration & Communication Ensures effective coordination and communication across the organization:
Collaborate with personnel and provide support and training to necessary staff to effectively complete events.
Prepare and maintain accurate reports, records, and documentation.
Participate in organized meetings and events.
Operational & Administrative Duties
Support overall department and organization effectiveness through other duties assigned.