Assistant Director of Marketing

Louisiana State University

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About The Position

The Core Values of LSU Athletics define who we are and what we do. They are: Excellence, Integrity, Authenticity, Perseverance, Respect, Fairness, Growth, and Service. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change – for our student-athletes, for our athletics community, and for the millions across the world who know and love these three letters. Forever LSU. The Assistant Director of Marketing is responsible for advancing the mission and values of the LSU Athletics Department by delivering the LSU Tigers brand by identifying creative and innovative programs that engage both existing and new fans.

Requirements

• Bachelor’s Degree in Marketing, Sport Administration or related field with two years of experience related to Marketing or Sales
• Efficiently operate a personal computer and associated software (Adobe Creative Cloud Suite, Click Effects, Daktronics videoboard equipment, SHOFLO scripting software and Microsoft Office Suite).

Nice To Haves

• Master’s degree in Sports Administration, Education or other related field
• Sales experience.

Responsibilities

• Develop and implement marketing initiatives to increase attendance and enhance the fan experience for softball and volleyball
• Oversee the student reward program
• Assist with the planning, coordination and implementation of all football game day on-field promotions and recognitions.
• Identify creative and innovative programs that engage fans, resulting in an entertaining atmosphere and that encourages spectator loyalty and support
• Enhance and cultivate on-campus relationships, resulting in student, faculty and staff support.
• Provide direct oversight of student interns. Responsible for the hiring process of the student intern program and scheduling of sport assignments.
• Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the transformational culture consistent with the values of LSU and its Athletics Department
• Works collaboratively with the Office of Communications and University Relations and adheres to the standards set therein
• Other duties as assigned.

Benefits

• LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director