Marketing and Social Media Specialist

Bank Newport•Middletown, RI

31d•Hybrid

About The Position

This position is responsible for providing insight and direction of marketing social media campaigns and marketing production related responsibilities. This includes aligning to the bank's strategic goals, maintaining accuracy, compliance and regulatory guidelines. The position will also maintain and establish operating procedures and processes for the marketing team.

Requirements

Bachelor's degree in marketing, communications preferred.
Minimum of 3 years of banking marketing and or website oversight experience or equivalent.
In depth understanding of marketing, digital marketing, social media marketing and website analytics.
Excellent verbal and written communications, analytical, organizational, interpersonal, and time management skills.
Must be able to multi-task and work in a fast-paced department.
Flexibility, dependability and, commitment to teamwork a must.
Attendance in office during normal business hours (at minimum 3 days a week) may be required to effectively coordinate with multiple departments, projects and outside entities.
Proficient with Microsoft Office Suite, Adobe Creative Suite, Canva, Hootsuite and other related software.
Ability to work independently and exercise proper judgment on special projects and assigned duties.
Familiarity with social media production, photography and video content creation.

Responsibilities

Social Media Campaign Development and Execution
Lead the planning, execution, and optimization of social media campaigns across multiple channels, ensuring alignment with business objectives and brand standards. With Marketing Manager, work to develop campaign briefs in relation to social media planning for both Paid and Unpaid channels.
Tracks and monitors status of campaigns in production internally and with the agency, including but not limited to leading internal production meetings, maintaining status of key projects, and updating team on roadblocks.
Serve as the primary liaison between business lines and creative teams, translating goals into compelling content and ensuring timely delivery of high-impact assets.
Maintain detailed project timelines and workflows, ensuring on-time delivery of campaign assets and proactively resolving bottlenecks or resource constraints.
Create and maintain monthly posting calendar, develop framework for annual messaging.
Monitor social media user engagement and suggest content optimization.
Responsible for daily monitoring of all comments, replies, reviews, and complaints following social media guidelines and social media policy and compliant process to mitigate reputational risk.
Understand social media risk ratings, advertising compliance and keep up to date on risk and compliance issues related to social media.
Maintain BNSocial platform, including new user training, content development, strategy, and quarterly metrics reporting - be ambassador for the platform.
Provide monthly and ad-hoc reporting on campaign performance.
Marketing Campaign Assistance
Assists Marketing Manager with development of campaign initiatives and provides insights into creative briefs.
Provides campaign feedback to the agency for marketing campaigns, including follow-up on deliverables internally and with the agency.
Manages asset approval through Kadince, including partnership with line of businesses and compliance. Provides approvals to agency to ensure timely delivery/go live.
Back up to in house designer on social media content and ad production when applicable.
Track overall marketing SLA metrics for deliveries.
Facilitate output of performance metrics (Hootsuite, Meta, Haillo, QR Code Studio, etc)
Production
Leads Marketing Production team meeting and oversees current project status and tracking.
Serve as the primary liaison between internal stakeholders (e.g., business lines, IT, compliance) and external partners (e.g., creative agency, website host) to manage projects related to Marketing and Retail branches.
Interact and liaison with vendor partners on project and scheduling updates for merchandising and marketing collateral in bank branches.
Manage budgets for marketing expenses related to branch marketing projects.
Coordinates monthly tracking of branch marketing materials (posters, handouts, digital signage, etc.)
Manages branch transformation planning - including but not limited to attendance of facilities and team meetings, development of marketing collateral, signage, and interior assets. Maintaining relationships with branch vendors such as exterior/interior signage, ATM/PTM, and Digital Screens.
Maintains Marketing Asset library
Compliance and Regulatory
Builds and maintains proficient knowledge of the rules and regulations, including but not limited to, CAN-SPAM, Regulation E, Truth in Savings Act, Unfair, Deceptive, or Abusive Acts or Practices (UDAAP/UDAP), Truth in Lending, and Equal Credit Opportunity Act