Digital Marketing and Social Media Specialist

Monument Health•Rapid City, SD

About The Position

The Digital Marketing and Social Media Specialist is responsible for Monument Health’s website and online presence, working closely with the rest of the Strategic Marketing and Communications team. This position is responsible for creating, editing, distributing and optimizing relevant, contextual and personalized content across social media platforms, web sites and other digital/online properties. As a Monument Health digital marketing and social media subject matter expert, this position will provide insight, guidance and training on digital marketing, social media and website best practices and trends and provide recommendations about how improve Monument Health’s use of digital marketing and social media to achieve business and marketing objectives. The role is responsible for day-to-day management of digital channels and continually positioning Monument Health as a technology driven leader in the industry. As a key member of the marketing team, the role will manage the strategic execution and optimization of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email, SEM, SEO, social media and onsite display ads. This person will create and manage social media programs to garner ongoing exposure for Monument Health as well as support specific initiatives such as service line launches, special events and all other strategic initiatives. The Digital Marketing and Social Media Specialist will utilize all appropriate technologies and channels to create social and viral-worthy digital marketing campaigns. This position will integrate with events, publicity, operations and other departments to ensure that Monument Health social media is fully integrated into all aspects of marketing. Monument Health offers competitive wages and benefits on qualifying positions. Some of those benefits can include: Supportive work culture Medical, Vision and Dental Coverage Retirement Plans, Health Savings Account, and Flexible Spending Account Instant pay is available for qualifying positions Paid Time Off Accrual Bank Opportunities for growth and advancement Tuition assistance/reimbursement Excellent pay differentials on qualifying positions Flexible scheduling

Requirements

High School Diploma/GED Equivalent
1+ years of Microsoft Office Word Excel and PowerPoint Experience
3+ years of Healthcare Experience
3+ years of Marketing/Communications Experience

Nice To Haves

Bachelors degree in Related Field

Responsibilities

Lead the development and implementation of SEO strategies, manage all website content to assure accuracy and relevancy.
Manage digital and social media campaigns and day-to-day activities for online advocacy, digital community outreach efforts, digital promotions, digital launch announcements, email newsletters, website management/updates, etc.
Manage reputation and presence on social networking sites, including but not limited to, Facebook, Twitter, Pinterest and Instagram and seeding content into social applications as needed.
Manage organizations reputation on external websites – to include accurate informational listings and management of ratings and reviews.
Manage paid search, display, social media and retargeting campaigns.
Create and optimize landing pages.
Manage all website content to assure accuracy and relevancy.
Oversee relationships with web developers and other digital marketing software companies, as needed to fulfill our annual marketing and communications plans.
Monitor effectiveness benchmarks for measuring the impact of social media programs.
Analyze, review and report on effectiveness of campaigns to maximize results.
Utilize web and campaign analytics to track and report on the impact of our marketing, web and social efforts – both at the system level and for individual service lines.
Utilize good judgment in safeguarding the company image in responses and outreach in all social media outreach.
Monitor trends in digital and social media tools, sites, audience and applications.
All other duties as assigned.