Marketing/Digital Social Media Specialist - Healthcare

Astera • East Brunswick, NJ

12d • Hybrid

About The Position

The Marketing Specialist will work closely with practice leadership to manage and grow our local brand presence through digital marketing, social media, and community engagement. This individual will play a key role in connecting with patients, providers, and the community through compelling storytelling, data-informed outreach, and thoughtful use of emerging marketing tools. The ideal candidate has a solid understanding of digital marketing strategies, excellent communication and organizational skills, and a passion for healthcare and community service. This position is hybrid within NJ. Must be able to commute onsite and attend meetings at our East Brunswick and other locations, as necessary.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of experience in marketing, preferably in healthcare or related industry
• Proficiency with social media platforms and tools (e.g., Canva, Meta Business Suite)
• Familiarity with basic website content management systems (Acquia/Drupal a plus)
• Strong writing, editing, and communication skills
• Self-motivated, organized, and able to manage multiple projects at once

Nice To Haves

• Graphic design experience is a plus

Responsibilities

• Create, schedule, and manage content across social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
• Use AEO principles to improve audience engagement and optimize content reach through data insights and automation tools.
• Monitor engagement metrics, respond to comments/messages, and build authentic community relationships.
• Develop targeted digital campaigns to highlight services, team members, and community initiatives.
• Use simple AI-powered or automated tools (e.g., Canva Magic Studio, HubSpot, or Meta tools) to support efficient content creation and performance tracking.
• Perform minor updates to website content (e.g., bios, services, events, announcements)
• Collaborate with external web developers for technical updates as needed
• Ensure content is accurate, HIPAA-compliant, and reflects current services
• Work with an agency to develop and implement SEO/SEM/AEO content
• Collect, analyze, and report marketing performance data (social media engagement, website analytics, event turnout).
• Apply AEO principles to continuously refine messaging, timing, and channel strategies.
• Identify opportunities for improving patient and provider engagement using digital insights.
• Maintain a content calendar and ensure brand alignment across all digital and community initiatives.
• Coordinate participation in health fairs, charity events, and other community initiatives
• Organize in-office events (e.g., awareness months, educational sessions)
• Design and distribute marketing materials (flyers, brochures, event signage)
• Track and report on performance metrics (social media engagement, event turnout, etc.)
• Develop marketing calendars and collaborate with leadership on messaging
• Maintain relationships with local organizations and referral partners
• Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer.

Benefits

• comprehensive benefit package
• paid time off
• immediate eligibility for medical, dental, vision, life, disability, HSA, FSA and other ancillary benefits
• 401(k) plan with company contribution
• profit sharing
• tuition assistance
• employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees