Marketing and Social Media Specialist

Bowser Automotive•Monroeville, PA

About The Position

Bowser Automotive is looking for a creative, reliable, and detail-oriented Social Media & Marketing Coordinator to support our dealership marketing efforts. This role is ideal for someone with foundational experience in social media and digital marketing who enjoys content creation and community engagement in a fast-paced environment. You will work closely with the Marketing Director to assist with daily marketing initiatives that support brand awareness, customer engagement, and dealership promotions.

Requirements

1–2 years of social media or digital marketing experience preferred
Associate or Bachelor's degree in Marketing, Communications, or related field preferred but not required
Familiarity with social media scheduling tools and basic analytics
Strong written communication skills
Basic photography and video skills (smartphone proficiency acceptable)
Organized, dependable, and able to manage multiple tasks

Responsibilities

Social Media Management Create, schedule, and publish content across Facebook, Instagram, and other platforms
Capture photos and short-form videos of vehicles, staff, and events
Write engaging captions and promotional content
Monitor and respond to comments, messages, and reviews in a professional manner
Content & Branding Support Ensure posts align with company voice and branding
Assist in maintaining consistency across digital channels
Help develop promotional graphics and basic marketing materials
Website & Digital Support Assist with website updates, specials, and promotional content
Track engagement metrics and provide basic performance insights
Campaign & Event Assistance Support sales events and seasonal marketing campaigns
Assist with planning and promoting dealership events
Collaborate with team members to gather content and marketing ideas