Marketing and Social Media Manager

Headlight • Salt Lake City, UT

60d • $52,000 - $62,000

About The Position

Join a team that’s transforming mental healthcare. Founded by psychiatrists, Headlight is more than a company: it’s a movement. A movement that exists on the front lines of the mental health crisis, transforming the way people access care and the way clinicians deliver it. In order to help people in their time of need and ensure that every person who comes to us has options, we are transparent about our capabilities, treatments, and coverage, we champion innovation, and we leverage our rich data to continuously implement better ways of delivering care. Our mission is simple but powerful: Improving lives, one session at a time.

Our highly skilled and principled clinical team enjoys autonomy and institutional support so they can put their focus where it should be: on improving patient outcomes. Our clinicians want to do more than help individual clients, so they work to affect the system as a whole, elevating standards of care so that their efforts reverberate far beyond what they could do in private practice.

As the most trusted behavioral health partner in the Western U.S., we’ve established deep relationships that give us unparalleled access, interoperability, and first-priority referrals. This exclusivity, combined with our best-in-class coordinated care and feedback loops, results in superior outcomes and cost savings.

Our services are convenient, accessible, and expert, combining personalized client engagement with advanced technology to enhance, not replace, human connection. Indeed, we hold that human-to-human relationships are indispensable, so from the match to the session to the time between sessions, we provide whole person care so nobody falls through the cracks and there is a brighter path forward for all.

As the Marketing and Social Media Manager at Headlight Health, you will have the opportunity to guide marketing efforts to a variety of audiences, across the internal, consumer and partnership pillars. This is an evolving role, and you will have a hand in crafting the responsibilities over time that best align with your strengths and career goals, with the ultimate goal to grow with the business.
At present, the role places an emphasis on social media, where roughly a third of your time will be devoted to developing and implementing a social media strategy, including building relationships with clinicians involved in content creation. In addition, you will work closely with the marketing team to create and deliver strong content materials and support partnership marketing endeavors, with the aim of developing our brand’s trust and authority in-market and delivering demand growth and quality.
As the Marketing and Social Media Manager, you will oversee strategy and execution of facilitating growth across a set of designated channels. You will have ownership of these channels and enjoy significant autonomy, defining success metrics and communication structures for your channels and communicating them to a wider audience across the Headlight team on a regular cadence.

Requirements

• Bachelor's degree in marketing, communications, PRor a related field.
• 2+ years work experience as a social media manager.
• Communication: Excellent written, verbal, and interpersonal skills are essential for creating content and interacting with audiences.
• Content Creation: The ability to create engaging text, image, and video content is critical.
• Strategic Thinking: Experience developing and executing social media strategies and campaigns.
• Analytics: Strong analytical skills to track, interpret, and report on key performance indicators (KPIs) using tools like Google Analytics.
• Platform Knowledge: Deep understanding of various social media platforms and their unique features and audiences.
• Proficiency with social media management tools.
• Basic familiarity with design software.
• Basic knowledge of SEO and web design.
• Strong organizational and time-management skills to handle multiple projects and deadlines.
• Other skills: Crisis management, problem-solving, and a willingness to learn new tools and trends.

Nice To Haves

• Portfolio showcasing successful campaigns is a plus.

Responsibilities

• Share valuable content, analysis, expert opinions, or tutorials related to mental health, providing actionable insights and practical advice that users can apply, and backing up claims with data, research, and credible sources
• Engage in a meaningful way by responding thoughtfully to comments and questions, initiatingconversations and acknowledging or appreciating user feedback
• Showcaseour expertise and collaborate with established mental health experts
• Analyze our engagement metrics to understand what resonates with our audience
• Test and iterate continuously on how to best reach and activate our audience
• Buildand manage relationships with clinicians and employees involved in content
• Deliver high-quality content sourced from internal and external sources
• Dovetail our social media efforts with our general marketing strategy
• Develop, schedule and publish engaging content across various platforms (text, images, videos, and stories) to drive engagement and build brand awareness
• Monitor marketing channels for trends, audience engagement, and feedback with the goal of facilitating growth
• Collaborate with the marketing team to ensure brand consistency and aligning your efforts with broader marketing campaigns
• Assist in tracking and analyzing performance metrics using tools like Google Analytics or other relevant platforms
• Assist in the development of marketing campaigns
• Stay up-to-date on marketing trends, AI tools, algorithm changes, and best practices

Benefits

• W2 role with competitive compensation
• Medical, Dental and Vision on the first of the month after employment
• Paid Vacation, Sick, and Holiday time
• Employee Assistance Program (EAP) provides confidential counseling services, resources, and support to help you navigate personal or professional challenges.
• 401(k) plan with company contribution
• Opportunity to work in a cutting-edge healthcare technology environment
• Professional development opportunities and training
• Collaborative and supportive work culture
• Impactful role contributing to the enhancement of patient care and healthcare processes

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees