Marketing and Media Analytics Manager

Kellanova • Chicago, IL

42d

About The Position

The Marketing & Media Analytics Manager provides insights and analysis to understand the effectiveness of our media programs. This includes key digital and data-driven activities across our Eggo and Morning Star Farms brands. Work with our Omni & E-Commerce, Media Operations, Experience Planning, and Insights & Analytics teams as well as external media agencies to guide overall marketing investment decisions. This position is based in either Chicago, IL or Battle Creek, MI. Estimated travel is 10%. Data-driven media is a key priority for Kellanova. Influence future media placement decisions. This includes determining which creative, target, or media channel is the most effective in driving sales and/or new buyers. Work with top media agencies to influence learning agendas and measurement plans that lead to greater effectiveness of Kellanova's media.

Requirements

• Bachelor's Degree in Business, Market Research, Advertising, Marketing, Statistics, or related field.
• Strong analytical skills & understanding of data analysis.
• Ability to effectively break down, summarize and communicate research and measurement information effectively to a variety of audiences.
• Experience leveraging digital data such as viewability, IVT, and reach/frequency data, collected through DCM, Google Ads, Meta Ads Manager, Nielsen, etc.
• Experience utilizing syndicated, e-commerce, and/or retailer data sources, i.e. NIQ, Circana, 84.51, etc.
• Understanding of digital media (display, social, OLV, and/or CTV/OTT) buying, including how digital media is purchased, trafficked, activated, & tracked.
• Experience measuring effectiveness of media, including TV, digital (display, OLV, social), and CTV/OTT.

Responsibilities

• Research - Design and lead custom measurement projects based on key learning agenda areas. Stay up-to-date on the latest evolutions in the digital media space from social, retailer-specific reporting, media buying platforms to tracking and analysis tools/methodologies.
• Cross-Functional Partnerships - Collaborate with creative and media teams to present digital effectiveness results and align on implications to future media plans. This will include integrating various supporting data to help explain digital performance: think creative diagnostics, media delivery KPI's, consumer understanding, and historical learning.
• Collaborating for Success - Partner with the broader Insights and Analytics, Integrated Marketing, and Media Agency teams. Ensure digital tracking and effectiveness studies are integrated into the brand's overall strategy and future media tactical plans.
• Project Management - Balance priorities of time, scope and cost of an effort in order to accomplish the objectives set by the business.

Benefits

• medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance
• voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Food Manufacturing