Marketing and Event Coordinator
About The Position
The Marketing Event and Event Coordinator is responsible for organizing and executing promotional events in-store and within the community to reinforce the neighborhood brand and manage sponsorship and donation requests. This position will be the liaison between local partners, pet adoption and rescue groups, and in-store services. In addition, when not in event season and at times during weeks when Events work is completed, the candidate will work directly with Digital Marketing team to support both email, SMS, and Digital Marketing / Social Campaigns. The ideal candidate will possess strong organizational skills, creativity, and teamwork.
Requirements
- Proven marketing experience
- Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
- Must have the ability to exercise considerable judgment and discretion in establishing and maintaining good working relationships with partners and local pet parents
- Outstanding written, verbal, and visual communication skills
- Intellectual curiosity and a strong willingness to learn
Nice To Haves
- A bachelor's degree in communications, marketing, or a related field is not required, but is a plus.
- Knowledge of the retail industry, especially the pet specialty industry, is a plus
Responsibilities
- Lead and organize community outreach initiatives for Kentucky, Indiana, Ohio, Michigan, Tennessee, and North Carolina locations
- Organize and execute adoption events in the stores
- Own and lead all in-store events for all locations
- Manage donation and sponsorship requests
- Coordinate volunteers to work and assist with internal and external events
- Maintains Event Squad and recruit
- Manage promotional partnerships, including product collaborations
- Assist with marketing support to promote events
- Marketing support for promotions
- Help execute and analyze all Google campaigns via our agency for PPC, PLAs, Demand Gen & PMAX – will be trained in these areas and then help support the marketing team in them.
- Conduct SEO and keyword research to optimize website and campaign performance.
- Analyze website traffic, campaign metrics, and conversion rates to measure effectiveness and develop improvements.
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
- Support the Social Media team in a variety of ways to help implement social campaigns which tie directly to events, etc.
Benefits
- Employee discounts and a free pet food program
- ESOP and 401k Retirement Plan
- Health, dental, vision, life, and disability insurance
- Paid time off (PTO)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
