Marketing and Demand Generation Manager

Kalles Group•Seattle, WA

51d•$90,000 - $150,000•Remote

About The Position

Kalles Group is expanding our in-house Marketing and Demand Generation capabilities to accelerate growth into 2026. Our team has deep expertise in our space and a clear strategy for where we are headed, and we are ready to add your digital superpower to help us execute that strategy and drive measurable demand and pipeline growth in a B2B professional services environment. In this role, you'll operate with autonomy, range, and influence. You'll bring your own skills and perspective to help our sales team perform at their best, balancing hands-on execution with strategic thinking and leadership. You'll navigate both clarity and ambiguity, contribute to a collaborative and creative team culture, and help raise the bar on how we engage the market. We are a remote-first company with team members who value a full workload, shared ownership, and a sense of humor. While remote is supported, we have a preference for candidates currently living in the Greater Seattle area.

Requirements

Bachelor's degree in business, marketing, or related field
Demonstrated success generating measurable demand and pipeline growth in a B2B professional services environment
Deep expertise in HubSpot (marketing automation, CRM, analytics)
Skilled in using AI tools to accelerate quality content and campaign creation
Strong background in digital marketing and content creation
Experience managing and growing social media channels
Working knowledge of SEO and campaign analytics
Proven ability to partner with sales and drive alignment across teams
Excellent communication skills and ability to work autonomously in a growth-driven environment

Nice To Haves

experience marketing within a cybersecurity or technology-focused organization

Responsibilities

Lead and manage digital marketing campaigns that generate qualified leads and measurable ROI
Own all things HubSpot: workflows, automation, reporting, and campaign execution
Partner with sales and practice leaders to design ABM and nurture campaigns that support revenue goals
Oversee Kalles Group's social presence and ensure alignment with brand and campaign objectives
Plan and promote company events as part of broader demand programs
Create and coordinate marketing content across email, social, and web channels
Manage SEO strategy and continuously improve search visibility
Use data and analytics to measure campaign performance and inform ongoing optimization