Marketing and Content Manager

The McPherson Companies • Trussville, AL

4d • Onsite

About The Position

This position will be responsible for planning, coordinating, and executing marketing activities that support company goals and partner initiatives. This role will oversee the development of content, campaigns, and marketing materials across multiple channels, ensuring brand consistency and timely delivery. This role will collaborate with internal teams and external partners to implement programs and initiatives.

Requirements

• Bachelors degree in Marketing, Communications, or Business Administration or related experience.
• Minimum of 3 years experience leading and executing marketing efforts.
• Comfortable in digital, social, and email marketing platforms.
• Familiar with website platforms and ability to maintain edits.
• Proven experience in driving change while maintaining strategic focus.
• The petroleum industry is rapidly changing, thus candidates must be comfortable with a fast paced, opportunity filled work environment.
• Strong decision making, analytical, and problem-solving skills.
• Maintains the highest levels of integrity and confidentiality regarding company information.
• Ability to work independently as well as with a team.
• Ability to perform multiple duties/tasks within defined deadlines.
• Proven experience identifying problems of varying complexities and finding effective solutions with few guidelines.
• Responsive to the needs of customers internal and external.
• Sense of urgency and commitment with strong follow up skills.
• Proven precision and attention to detail with a high level of accuracy.
• Demonstrate a professional and positive attitude in all internal and external customer interactions.
• Excellent interpersonal skills, written and verbal communication, and listening skills.
• Self-driven and motivated individual with excellent planning and organizational skills.
• Display proficiency with Microsoft Office Word, Outlook, PowerPoint, etc.

Nice To Haves

• WordPress experience preferred.
• Knowledge of CRM systems, email platforms such as Mailchimp, Oracle Sales Cloud/Eloqua a plus.

Responsibilities

• Develop and implement effective marketing strategies, plans, and campaigns that drive outcomes to meet the companys growth goals and achieve performance metrics.
• Design comprehensive marketing strategies to create awareness of the companys various business activities.
• Lead marketing plans and execution across various channels including email, digital, social, and print.
• Analyze campaign performance to uncover key insights and make recommendations for improvement.
• Create content (e.g. sales documentation, case studies, videos, website copy, social media posts) to articulate the brand and purpose from a corporate levels as well as the benefits of our services at the business unit level.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Create content regularly to grow the companys brand awareness (press releases, corporate announcements, and creative content).
• Develop and deliver the marketing plan based on customer, product, and competitive data.
• Conduct general market research to keep in tune with trends and competitors marketing strategies.
• Monitor and maintain marketing budget and work with manager to ensure funds are allocated and managed effectively.
• Work with different business leaders to determine long and short-term goals and key metrics for multiple business lines.
• Work closely with management to lead highly visible marketing efforts that have significant impact on the direction and performance of the company.
• Develop and manage internal communication to the organization and other key internal functions.
• Function and build partnerships as the companys representative towards external parties such as media, stakeholders, and potential customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees