Marketing and Communications Specialist

PacificSource Health Plans•Portland, OR

2d•$56,780 - $96,526•Hybrid

About The Position

Looking for a way to make an impact and help people? Join PacificSource and help our members access quality, affordable care! PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, sex, sexual orientation, gender identity, national origin, genetic information or age. PacificSource values the diversity of our community, including those we hire and serve. We are committed to creating and fostering a work environment in which individual differences and diversity are appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths. The Marketing and Communications Specialist supports the execution of integrated marketing and communications projects that strengthen the organization’s brand, reputation, and engagement with key audiences. This role partners closely with marketing and communications leadership to support strategic initiatives and alignment within the Marketing and Communications department. The Marketing and Communications Specialist plays a key role in developing and executing content across multiple platforms and channels. This individual brings strong writing, editing, and implementation skills and a strategic mindset, with the ability to think critically about messaging and adapt it effectively for a variety of audiences. Success in this role requires exceptional attention to detail, sound judgment, and the ability to tailor and implement messaging across platforms to drive engagement, ensure consistency, and support broader marketing and communications goals.

Requirements

Minimum of 4 years of experience in marketing, communications, or related field.
Experience with written and verbal communications with a proven ability to craft compelling content for various channels required.
Experience managing content strategies and content development is essential.
Experience collaborating effectively with internal teams to maintain consistency in brand messaging is crucial.
Bachelor’s degree in Marketing, Communications, or related field preferred.
High school diploma or equivalent required.
Advanced communication and copywriting skills across multiple mediums, creative problem-solving, and organizational skills.
Strong understanding of marketing and communications best practices including proactive storytelling.
Capable of quickly breaking down complex concepts and ideas into easy-to-understand messages.
Must be self-motivated, able to work both independently and as a team member.
Ability to follow operational policies and procedures.
Ability to balance multiple projects and priorities to meet deadlines.
Ability to work across departments at all levels.
Accuracy of all information published, printed, or otherwise distributed.

Nice To Haves

Healthcare experience preferred.
Expertise in Microsoft Office, Adobe Creative Suite, digital platforms, Microsoft Dynamics, Drupal and Constant Contact is a plus.

Responsibilities

Develop clear, compelling content across multiple channels ensuring consistency in tone, voice, and messaging for diverse audiences such as internal stakeholders, brokers, employers, providers, members, and the broader community.
Lead content development and brand execution, supporting ongoing campaigns, and ensuring alignment with broader marketing and communications strategies.
Monitor communications performance and trends; produce regular reports with insights and recommendations, and collaborate on advertising strategy, including timing, placements, and optimization.
Analyze data, performance metrics, and stakeholder feedback to inform messaging strategies, identify emerging trends, and refine tactics to improve engagement and effectiveness.
Collaborate cross-functionally across the broader Marketing and Communications department to support ongoing work aligned with business objectives.
Uphold and reinforce the organization’s corporate brand by maintaining consistency in messaging, tone, and visual identity across all marketing and communications channels.
Track digital campaigns, prepare post-campaign performance summaries, and recommend adjustments to improve future outcomes.
Meet departmental performance, productivity, and attendance expectations in accordance with company standards.
Adhere to organizational privacy policies and all applicable HIPAA laws and regulations related to the confidentiality and security of protected health information.
Perform other duties as assigned in support of marketing and communications initiatives.