Marketing and Communications Officer

Mental Health Innovations•London, CA

1d•Hybrid

About The Position

Mental Health Innovations (MHI) is a digital charity supporting the mental health of people around the UK. We combine data insights, clinical expertise and digital innovation to make free, accessible support available whenever it is needed. Through our services, Shout and The Mix, we provide support at every stage, from early intervention through to crisis support. The Marketing and Communications Officer plays a central role in delivering public fundraising campaigns, supporter stewardship and partner marketing support across MHI, Shout and The Mix. Sitting within the Communications and Marketing Team and reporting to the Senior Marketing and Partnerships Manager, the role drives fundraising communications and events, while supporting commissioned and NHS partners with high-quality content, toolkits and marketing guidance. Working closely with the Income and Partnerships teams, the postholder helps drive income growth, strengthen supporter and partner relationships, and bring our impact to life through clear, compelling storytelling and well-executed campaign activation across digital channels.

Requirements

Experience supporting fundraising, campaigns or supporter communications within a charity or mission led organisation.
Experience developing marketing content across digital channels including email, social media and web.
Strong copywriting and storytelling skills, with the ability to tailor tone for different audiences including supporters, partners and young people.
Experience creating stewardship journeys or supporter communications.
Highly organised with the ability to manage multiple projects and stakeholder relationships.
Strong interpersonal skills and confidence working with partners and external stakeholders.
Excellent written and verbal communication skills with high attention to detail.
Ability to work collaboratively within a team and build effective working relationships.
Ability to handle sensitive information appropriately and confidentially.

Nice To Haves

Experience working in public fundraising or individual giving.
Experience supporting NHS, public sector or commissioned partnerships.
Knowledge of mental health services or the charity sector.
Experience using email marketing and CMS platforms.
Experience developing marketing toolkits and partner guidance materials.
Experience using Adobe creative suite.

Responsibilities

Lead on marketing and communications activity to support public fundraising, including events and individual giving campaigns, working closely with the Income Team to drive participation and income.
Own fundraiser and supporter stewardship communications, developing journeys and touchpoints that recognise, motivate and retain supporters through high quality content and storytelling.
Plan and deliver fundraising campaign content and activations across digital channels, including email, social media and website, ensuring alignment with wider organisational campaigns and awareness moments.
Support NHS, ICB and commissioned partners with marketing toolkits, campaign guidance and branded assets to promote commissioned services effectively.
Develop partner marketing toolkits and guidance documents, ensuring consistency of brand, tone of voice and messaging across external partner communications.
Attend partner meetings where required, supporting relationship management through clear follow ups, content support and administration.
Lead on the development and delivery of newsletters for MHI and Shout, managing content planning, copywriting, build and performance tracking.
Produce case studies and impact stories for the Shout, The Mix and MHI websites, working with service, clinical and data teams to bring lived experience and service impact to life.
Support ambassador recruitment and outreach activity, helping to identify, engage and onboard talent who can amplify fundraising campaigns and organisational awareness.
Work closely with the Income Team to respond to keyword partner requests, developing tailored marketing content and assets to support fundraising partnerships.
Provide marketing and communications support for events as required, including promotional content, on the day materials and post event stewardship communications.
Manage Pleo receipt administration and finance tracking for marketing and fundraising activity, ensuring accurate and timely processing.
Support wider campaign and organisational communications activity as required, contributing to integrated marketing delivery across MHI, Shout and The Mix.