Marketing and Communications Manager

Saint Mary's College

3h•Onsite

About The Position

The Marketing and Communications Manager contributes to brand awareness and audience engagement by producing multimedia storytelling content for digital and traditional channels, including web, print, email, and social media. The manager also contributes to the development and execution of marketing strategies, including digital and social media advertising, email campaigns, and collateral development. This includes creating messaging to engage alumnae, donors, and prospective students/families. This position works collaboratively with a team of eight marketing and communications professionals and partners extensively with campus partners. The Marketing and Communications Manager leads the development and execution of integrated digital and print content and marketing strategies that advance the priorities of the College and support the goals of the Advancement and Admission divisions. This role manages and maintains the College website and social media channels by producing, publishing, and optimizing engaging content that strengthens the institution’s visibility and reputation. The position is responsible for creating and curating multimedia content, including video, photography, and graphic design, to enhance storytelling and support strategic initiatives. The Marketing and Communications Manager plans and implements comprehensive social media programs by maintaining a content calendar, developing and scheduling posts, managing paid promotions, and tracking engagement and performance. This role oversees the execution of email marketing and paid advertising campaigns across digital and social media platforms to support institutional campaigns and enrollment goals. The Marketing and Communications Manager collaborates closely with Marketing Communications and Advancement team members, campus partners, content creators, and external vendors to plan, execute, and evaluate marketing projects and campaigns. The position plays a key role in supporting Admission by developing and implementing marketing strategies and digital campaigns that promote the admission cycle, pre-college programs, and camps. The Manager continuously monitors, analyzes, and reports on the performance of digital and social media efforts using tools such as Google Analytics and social media analytics platforms, and applies insights to improve effectiveness. This position ensures all communications align with institutional brand standards and remain consistent, professional, and strategically aligned across all channels. The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities and requirements.

Requirements

Bachelor’s degree in communications, journalism, marketing, or a related field.
Three to five years of experience in marketing communications roles.
Excellent written and oral communication skills, with the ability to produce both informative news content and persuasive marketing content.
Experience managing strategy and content for social media platforms including Facebook, Instagram, LinkedIn, and TikTok.
Experience using social media management platforms such as Sprout Social.
Experience with Drupal and/or other web content management systems.
Experience with design, photo editing, and video editing tools.
Familiarity with web and social media analytics and reporting.
Ability to think, act, and contribute strategically as part of a collaborative team.
Ability to work effectively with a variety of constituents, including faculty, staff, students, alumnae, donors, and vendors.
Ability to work onsite 4 days a week.

Nice To Haves

Experience creating and managing digital and social media advertising campaigns is a plus.

Responsibilities

producing multimedia storytelling content for digital and traditional channels
development and execution of marketing strategies
creating messaging to engage alumnae, donors, and prospective students/families
leads the development and execution of integrated digital and print content and marketing strategies
manages and maintains the College website and social media channels
creating and curating multimedia content, including video, photography, and graphic design
plans and implements comprehensive social media programs
oversees the execution of email marketing and paid advertising campaigns
collaborates closely with Marketing Communications and Advancement team members, campus partners, content creators, and external vendors
supporting Admission by developing and implementing marketing strategies and digital campaigns
monitors, analyzes, and reports on the performance of digital and social media efforts
ensures all communications align with institutional brand standards