Marketing and Communications Manager

Weir • West Valley, MI

13d • Onsite

About The Position

Weir Minerals is seeking a visionary and results-driven Marketing & Communications Manager to lead strategic marketing initiatives across North America from our regional hub in Salt Lake City, Utah. This role is pivotal in shaping and executing integrated marketing and communication strategies that support Weir’s transformational mining technologies—including sustainable flowsheets, digital innovation, and ESG-aligned solutions. The successful candidate will drive cross-functional collaboration with Sales, Engineering, and Product teams to position Weir as a global leader in mining productivity and sustainability. The Marketing & Communications Manager will lead a high-performing team in developing campaigns that elevate our brand, accelerate product adoption, and enhance stakeholder engagement. This includes overseeing the launch and lifecycle management of new products and services, aligning with profitability goals and long-term strategic growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5 years of progressive B2B marketing experience, and experience or progressive growth toward leading teams and cross-functional initiatives.
• Proven success in leading marketing programs that support industrial, amnufacturing or mining sectors.
• Demonstrated expertise in brand building, campaign development, and stakeholder engagement across multiple channels.
• Strong presentation, written, and verbal communication skills, with the ability to influence senior stakeholders.
• Experience managing external agencies and promotional partners to deliver high-impact campaigns.
• 10-15% travel domestically and internationally

Responsibilities

• Strategic Marketing Leadership Develop and execute integrated marketing strategies that support Weir’s transformational technologies and regional growth priorities. Lead strategic campaigns that promote sustainable mining solutions.
• Cross-Functional Collaboration Partner with Sales, Engineering, and Product Management to align marketing efforts with go-to-market strategies and customer value propositions. Act as a regional liaison with the global marketing and communications team to ensure alignment with divisional and group-level initiatives.
• Brand Stewardship and Thought Leadership Champion Weir’s brand identity across all platforms, ensuring consistency and relevance in messaging. Represent Weir at industry events, conferences, and forums to promote thought leadership and enhance brand visibility.
• Digital Marketing and Data-Driven Execution Oversee digital marketing strategy including account-based marketing (ABM), paid media, SEO/SEM, and analytics. Implement data-driven decision-making across campaigns to optimize performance and ROI.
• Team Leadership and Development Provide strategic leadership and mentorship to your team of two. Establish performance metrics and development plans for team members to support career growth and departmental excellence.
• Campaign and Content Management Initiate and manage marketing programs including digital campaigns, sales enablement tools, social media, events, and advertising. Oversee the creation of marketing collateral in collaboration with creative teams, ensuring alignment with strategic messaging.
• Budgeting and Resource Planning Develop and manage marketing budgets, ensuring efficient allocation of resources to support strategic priorities. Monitor industry trends and competitor activities to inform marketing strategy and identify new opportunities.
• Internal and External Communications Lead internal communication initiatives in partnership with divisional communications leads to support employee engagement and change management. Coordinate with external partners and agencies for joint marketing activities and brand amplification.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees