Marketing and Communications Director

West Fargo Park District•West Fargo, ND

About The Position

The Marketing and Communications Director leads district-wide marketing and communications to advance the mission of the West Fargo Park District. This role strengthens public awareness of programs, facilities, and rental spaces; increases engagement and utilization through audience-informed strategy; and ensures brand consistency across departments. The Marketing and Communications Director develops measurable, data-driven marketing plans, manages key communication channels, and provides leadership for proactive communications including crisis communication planning. This position establishes marketing systems, standards, and prioritization frameworks to ensure resources are aligned with district goals, capacity, and measurable outcomes.

Requirements

Strategic marketing planning and campaign development
Data analytics, KPI development, and performance reporting
Exceptional writing, editing, and message development for public agencies
Ability to prioritize competing requests, set boundaries, and align stakeholders around strategic goals in a public-sector environment
Media relations and spokesperson support (including interview preparation)
Project management across multiple departments
Brand management, creative direction, and content oversight
Digital channel management (web, email, social) and accessibility practices
Vendor management and budget oversight
Ability to manage confidential information and work in a political/public setting
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field
Five years’ experience in communications, public relations, marketing, or related area.
Exemplary written, oral and listening communication skills
Strong collaboration and supervisory skills
Effectively manage multiple tasks, set and attain goals, lead and direct the work of others.
Proficiency in Microsoft Office products (Word, Excel, and Outlook)
Proficiency in Google/social media applications
Valid driver's license

Nice To Haves

Master’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
Experience in media relations, fundraising, policy development, research techniques and strategies, strategic planning, presentation skills, and/or working for a policy making governing board.
Public Information Officer (PIO) Certification.
Current certification in CPR/First Aid/AED; or ability to obtain certifications within 12 months of employment.

Responsibilities

Develops and implements the district-wide marketing and communications strategy aligned with organizational goals and strategic priorities.
Provides strategic marketing counsel to the Executive Director and department leadership, using performance data and audience insights to inform decision-making, resource allocation, and timing of initiatives.
Serves as brand steward, maintaining standards and training staff to ensure consistent messaging, visual identity, and tone across departments.
Leads district communications planning, including annual communication planning, media relations, and coordination of public information, with capacity to support incident and crisis communication efforts.
Designs and implements targeted campaigns to increase engagement, utilization, and revenue for programs, facilities, and rental spaces, informed by audience insights and performance data.
Establishes and maintains data tracking systems to measure digital performance, audience behavior, and marketing outcomes, and translates findings into actionable recommendations.
Oversees district-owned communication channels including the website, email, and social platforms, ensuring content is accurate, timely, accessible, and aligned with seasonal and strategic priorities.
Directs, produces, or coordinates the development of marketing and communication materials to support programs, events, facilities, rentals, board reports, and presentations.
Coordinates district-wide marketing calendar and workflows to ensure timely execution, cross-department alignment, and efficient use of resources.
Ensures ADA accessibility and usability standards are incorporated into public-facing materials and digital platforms.
Supports marketing and communications needs of the West Fargo Parks and Recreation Foundation, as assigned.
Maintains confidentiality and complies with district policies, procedures, and applicable laws.
Establishes and manages marketing intake processes, project timelines, and prioritization standards to balance district-wide needs with available capacity and strategic impact.
Creates or coordinates signage, promotional collateral, and advertising for programs, events, facilities, and rentals.
Manages sponsorship recognition and acknowledgments across apparel, signage, and promotional materials.
Guides social media voice, engagement strategy, and community interaction standards.
Coordinates photography, video, and media coverage for major events and announcements.
Supports public input opportunities and outreach events through communication planning and promotional execution.
Facilitates internal communication expectations, timelines, and shared processes that improve cross-department execution.
Assists departments in documenting and promoting program outcomes, community impact, and success stories.
Participates in PIO training and supports the district’s communication function during incident response, as directed.
Coordinates vendor deliverables and creative workflow support to ensure quality, consistency, and timely delivery of marketing materials.