Marketing and Communications Analytics Manager
About The Position
The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC's Health, Research, and University divisions. We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare, university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns, improve patient and student engagement, and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.
Requirements
- Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.
- Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).
- Understanding of HIPAA-compliant data practices and healthcare consumer behavior.
- Experience with A/B testing, funnel analysis, and campaign optimization.
- Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.
- Experience working with external agencies and managing vendor relationships.
- Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.
Nice To Haves
- Bachelor's or Master's degree in Marketing, Data Science, Public Health, Business Analytics, or related field.
- Experience with Python or R for advanced analytics.
- Familiarity with healthcare-specific platforms and EMR/CRM integrations.
- Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances.
Responsibilities
- Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.
- Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.
- Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.
- Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.
- Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.
- Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.
- Own list management supporting campaigns related to consumers/patients, providers and students.
- Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Religious, Grantmaking, Civic, Professional, and Similar Organizations
Number of Employees
5,001-10,000 employees
