Marketing & Analytics Support Analyst

Caterpillar•Mossville, IL

23h•$81,370 - $122,060•Onsite

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. The Marketing & Analytics Support Analyst will support the overall marketing and analytics group to grow awareness, adoption and utilization of Cat technologies. The individual will provide administrative, communications, marketing and commercial support for the Cat Technology solutions portfolio. Candidate will support special projects and marcomm activities.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence : Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Nice To Haves

Proven experience in Customer Service related field with attention to assisting customers in a professional and timely manner
Proven ability to manage multiple projects from schedule, budget, communication and organizational aspects.
Experience with Event Planning and Management preferred

Responsibilities

Support internal and external marketing communications and analytics initiatives, ensuring materials are accurate, aligned, and up to date
Capture, document, and help prioritize unmet customer and stakeholder needs across marcomm and analytics workflows
Coordinate and support execution of VisionLink and Grade commercial programs (e.g., Managed Accounts, GCI nurture campaigns)
Develop and maintain standard work, commercial processes, and best practices to drive consistency and scalability
Troubleshoot commercial and operational issues; resolve where possible and escalate appropriately while identifying root causes and improvement opportunities
Maintain and continuously enhance internal and dealer-facing reference materials to ensure clarity and usability
Participate in Voice of Customer (VOC) and Voice of Dealer (VOD) initiatives to inform improvements and identify gaps
Support core communications, digital content, and website updates to enable effective stakeholder engagement
Coordinate procurement activities through NextGen/Guided Buy processes in support of team needs
Plan and support workshops, events, and cross-functional engagements to drive alignment and execution
Lead and coordinate Culture Club initiatives to enhance employee engagement and team connectivity
Provide project coordination support across key initiatives, including NPI programs and cross-functional workstreams
Deliver administrative and operational support to A&A leadership, ensuring smooth execution of priorities