Marketing Analytics Specialist

Marcel Digital • Chicago, IL

20h • Hybrid

About The Position

As a Marketing Analytics Specialist, you will be responsible for implementing, maintaining, and optimizing the analytics and reporting systems that power day-to-day client insights and decision-making.
This role focuses on the front-end of analytics execution, including tracking implementation (GTM), dashboard development (Looker Studio), reporting workflows, and marketing data integrations such as offline conversion uploads.
You will work closely with Paid Media, SEO, Account Management, and the Analytics Director to ensure that:
Data is collected accurately
Reporting is clear and actionable
Measurement aligns with client goals
This role is ideal for someone who enjoys hands-on execution, solving tracking challenges, building dashboards, and ensuring data is both usable and trusted.
What We Mean by Digital Analytics
This role is focused on the practical application of analytics in a marketing environment:
Tracking & Implementation – Deploying and QA’ing tracking via GTM and analytics platforms
Data Visualization & Reporting – Building dashboards and reports that translate data into insights
Marketing Data Activation – Supporting integrations like offline conversion uploads and platform alignment
Measurement Support – Ensuring data accuracy and usability for optimization and decision-making
This role complements our Analytics Manager (Back End Analytics), which focuses on data architecture, pipelines, and advanced analysis.

Requirements

• 2–4 years of experience in digital analytics, marketing analytics, or similar roles
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM)
• Experience building dashboards in Looker Studio or similar visualization tools
• Understanding of event-based tracking, conversions, and marketing measurement concepts
• Experience QA’ing and troubleshooting tracking implementations
• Strong attention to detail and commitment to data accuracy
• Ability to manage multiple client priorities and deadlines
• Clear communication skills, especially explaining data to non-technical stakeholders
• Ability to translate complex and often siloed data into actionable insights

Nice To Haves

• Experience with offline conversion uploads or CRM to ad platform integrations
• Familiarity with data layers and basic JavaScript for tagging/debugging
• Experience working with paid media or SEO teams in a marketing environment
• Exposure to tools like BigQuery, though not required for hands-on use
• Experience working in an agency environment
• Familiarity with consent management and privacy-aware tracking
• Experience with additional BI tools (Tableau, Power BI, etc.)
• Basic SQL knowledge for light data validation or exploration
• Experience with A/B testing or CRO measurement

Responsibilities

• Implement and maintain tracking using Google Tag Manager (GTM) and GA4
• Support event tracking, data layer validation, and measurement setup across client websites
• QA and troubleshoot tracking issues using browser tools and platform debugging tools
• Ensure accurate deployment of marketing pixels and conversion tracking across platforms
• Build and maintain dashboards in Looker Studio (and similar tools)
• Translate client goals into clear, actionable reporting frameworks
• Ensure reporting consistency, accuracy, and usability across accounts
• Support recurring reporting and identify opportunities to improve clarity and efficiency
• Support offline conversion uploads and platform integrations (e.g., Google Ads, CRM systems)
• Assist in aligning data across analytics, ad platforms, and other marketing tools
• Help troubleshoot discrepancies between platforms and reporting sources
• Collaborate with Paid Media teams to ensure proper measurement of campaign performance
• Partner with Account Managers and channel teams to interpret performance data
• Support implementation of measurement plans and tracking requirements for new initiatives
• Assist in audits of existing tracking and reporting setups
• Collaborate with the Analytics Manager to escalate more complex data or infrastructure needs

Benefits

• Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment.
• You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.
• We value curiosity, craftsmanship, and continuous improvement. If you’re excited about building analytics systems that people can actually trust, and using data to drive smarter decisions, we’d love to hear from you.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees