Marketing Analytics - Investment Management - Senior Associate

Morgan Stanley•New York, NY

45d•$100,000 - $160,000

About The Position

Work closely with internal stakeholders, including marketing, sales, technology, and senior leadership, to ensure alignment with business goals and to communicate actionable insights Partner closely with broader Firmwide Marketing Analytics function to ensure that MSIM is accounted for within enterprise-level reporting Contribute to the measurement framework for MSIM marketing activities and help translate business objectives into tangible marketing KPIs for various channels Oversight of MSIM Marketing dashboards and data ingestion to fuel the dashboards Support the launch of new data pipelines for the business to facilitate greater ROI analysis Create accurate reports for marketing initiatives with ability to tailor based on audience (detailed data analysis for day-to-day teams and channel leads, executive level insights and reporting for broader or senior audiences) Create actionable plans to implement sufficient tagging strategies or attribution solutions for that measurement framework to be accomplished and successful Partner with Audience leads internally or on external agency teams where relevant (for paid media) to own, manage and activate Firm first-party data for various marketing strategies; contribute to segmentation development and management Ongoing data capture validation as channels or campaigns are launched (ensuring tags are properly placed, QA of active data flows, ongoing maintenance) Standardization and automation of marketing channel analytics structures Oversight of MSIM Marketing dashboards and data ingestion to fuel those dashboards Develop Test & Learn recommendations and frameworks in partnership with relevant stakeholders across Marketing and the business Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work. To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser. Expected base pay rates for the role will be between $100,000 and $160,000 per year at the commencement of employment. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Requirements

5-8 years of relevant experience in data & analytics role; financial services category experience is a plus, particularly in the asset management space
Proficiency in Salesforce, Excel, SQL, and Tableau to manage, analyze, and visualize data to drive decision-making
Deep experience or expertise within Adobe Analytics and with the creation / maintenance of analytics dashboards within platform
Demonstrated ability to lead and manage analytics projects, providing strategic direction and ensuring the successful implementation of initiatives
Collaborative team player who can partner with Firmwide Marketing Analytics team and develop strong relationship for cross-Firm consistency and utilization of best practices
Highly analytical with ability to receive raw data and transform it into strategic, actionable insights for broader audiences with a range of backgrounds or seniority
Exceptional presentation skills, with the ability to translate complex data and insights into clear, actionable recommendations for diverse audiences, including senior executives
Extreme focus on accuracy and organization to facilitate ongoing data validation and excellence in analytics operations
Resourceful; able to exercise good judgment and come to creative solutions independently
Excellent verbal and written communication skills
Constant desire to learn and uncover trends in a rapidly changing industry; knowledge of competitive and industry trends (emerging measurement platforms or attribution solutions, data privacy regulation as it pertains to data capture, etc.)
Knowledge of LiveRamp from a 1st party data management standpoint

Responsibilities

Work closely with internal stakeholders, including marketing, sales, technology, and senior leadership, to ensure alignment with business goals and to communicate actionable insights
Partner closely with broader Firmwide Marketing Analytics function to ensure that MSIM is accounted for within enterprise-level reporting
Contribute to the measurement framework for MSIM marketing activities and help translate business objectives into tangible marketing KPIs for various channels
Oversight of MSIM Marketing dashboards and data ingestion to fuel the dashboards
Support the launch of new data pipelines for the business to facilitate greater ROI analysis
Create accurate reports for marketing initiatives with ability to tailor based on audience (detailed data analysis for day-to-day teams and channel leads, executive level insights and reporting for broader or senior audiences)
Create actionable plans to implement sufficient tagging strategies or attribution solutions for that measurement framework to be accomplished and successful
Partner with Audience leads internally or on external agency teams where relevant (for paid media) to own, manage and activate Firm first-party data for various marketing strategies; contribute to segmentation development and management
Ongoing data capture validation as channels or campaigns are launched (ensuring tags are properly placed, QA of active data flows, ongoing maintenance)
Standardization and automation of marketing channel analytics structures
Oversight of MSIM Marketing dashboards and data ingestion to fuel those dashboards
Develop Test & Learn recommendations and frameworks in partnership with relevant stakeholders across Marketing and the business