Senior Associate, Marketing Analytics

Good Inside•New York, NY

5h•Hybrid

About The Position

Good Inside is seeking a Senior Associate, Marketing Analytics, to own and elevate analytics across our full marketing conversion funnel, from the first click to paid subscription and long-term retention. This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes. We’re looking for someone who understands subscription businesses deeply, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction and helping a team spend smarter, this role is for you. This is a hybrid role based in Manhattan with three days onsite.

Requirements

6+ years in marketing, growth, or performance analytics
Deep experience in subscription, DTC, or app-based businesses
Strong grasp of unit economics (CAC, LTV, payback, marginal vs. blended)
Experience managing or influencing meaningful paid media budgets
Advanced SQL + modern data warehouse experience (Snowflake)
Strong Python skills for modeling, incrementality, and scenario analysis
Build clear, stakeholder-ready dashboards (Omni or similar BI tools)
Experience with attribution, paid channel analysis, and experimentation design
Clear communicator who can influence senior leaders with data
Commercially minded, proactive, and comfortable challenging assumptions

Nice To Haves

Familiarity with Amplitude, Segment, and dbt a plus

Responsibilities

Full-Funnel Performance: Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes.
Smarter Spend: Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next.
Measurement That Tells the Truth: Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers.
Subscription Economics: Connect acquisition to retention and LTV. Model payback, forecast growth, and pressure-test investment assumptions.
Experimentation & Insight: Analyze A/B tests across creative, landing pages, and pricing. Deliver clear recommendations that drive decisions, not just dashboards.
Strategic Influence: Translate complex data into executive-ready narratives. Shape budget allocation, growth strategy, and board-level reporting.